GroupM Services | Sr. Director - Planning

Media Planning Mumbai, India


Description

Position at GroupM

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Director - Planning to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. 

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns. 

Reporting of the role
This role reports to the GMS India Cluster Lead.

3 best things about the job:
  1. You have an influencing role in shaping and managing dynamic young Media specialists servicing some of the biggest brands in the region 
  1. You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
  2. Opportunity to work on big categories and top advertisers in the region and extend your learning opportunities
Measures of success :
In 3 months:
  • Understanding of GMS functioning
  • Establish smooth project management practices
  • Become the effective bridge between Agency Planner & the Activation Specialist
  • Be on top from brief to implementation of campaigns for the aligned business
  • Establish confidence in the team through your contribution and value adds
  • Involve in implementation planning for aligned business and clients’ day to day requirements
  • Setting up and aligning SLAs between Client requirements (Agency Teams) and GMS deliverables (Activation Specialists) for businesses managed by the CDT
  • Complete Quality Control ownership of all Plans
  • Workflow management within the Activation Specialists across teams
  • Stiching up of all Non-Biddable plans across media meeting the brief requirements
  • Conplete understanding of TV, Press, Radio and Digital I/O Buys planning & activation
  • Learn planning & execution on Digital Reservation Buys and generating integrated media plans
In 6 months:
  • Handle tactical and implementation planning & buying independently with the team, ensure delivery of KPI as aligned
  • Create a 360 degree/ integration media planning approach for new campaigns
  • Motivate and build confidence in team to handle the Agency requirement
  • Ensure effective Agency Relationship Management is maintained with key stake holders
  • Lead the Campaign Delivery team in meeting the strategy, planning, execution, and reporting requirements
  • Plan Optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
  • Ensure timely reporting of media deliverables through Activation Specialists and Reporting team
  • Effectively managing the implementation buying function within the CDT
In 12 months:
  • Train and build multi-channel / integrated plan champions with your team
  • Ensure 100% Key Account Reviews are done as per aligned SOP, frequency and within the stipulated time-line – with the help of a tracker
  • Achieve 100% GMS compliance and adherence to aligned GMS process across business
  • Ensure contribution for new GMS tool creation/ enhancement to achieve higher efficiency compared to previous annual efficiency benchmarks
  • Lead a team of activation specialist by supervising and mentoring them to raise the quality of deliverables to the client
  • Establish solid relationships with the agencies and the GMS team internally
  • Be the lead contact and trusted advisor for any Non-Biddable campaign delivery
 
Responsibilities of the role:
Following are the responsibilities of the GMS Campaign Delivery team (CDT) and the varying degree of complexity is subject to individual job level:
  • GMS CDT Accountable for delivering tactical planning and implementation for a set of clients
  • GMS CDT understands clients’ brand identity, GroupM Agency’s deliverables and campaign KPI’s
  • CDT to Receive, analyse and respond to the Agency team on Activation Plan Brief, bridge the gap if any in co-ordination with Agency team
  • Work with GroupM Agency teams to manage client budgets, establish strong but realistic campaign goals and accordingly deliver KPIs
  • CDT understand media behaviors and how the target audience interacts with media
  • Platform Strategy is effectively embedded in the plan structure based on aligned process
  • Setting up of Strategic weights for campaigns
  • Ensure Multi-channel / integrated plan solution is provided to Agency team wherever required; maintaining standards of deliveries as aligned
  • Co-ordination with the GMS Biddable CDT for relevant plans (YouTube Reservation / Auction plans)
  • Work collaboratively with all Agency partners, specialist with GMS and other stakeholders to ensure a holistic approach to the campaign execution and deliver value to client
  • Ensure Planning & Buying QC & process optimization around key deliverables for Campaigns.
  • Create smooth Project Management practices
  • Send Consolidate Non-Biddable plan to Agency; discuss with the Agency team; close the plan with the expectations from them
  • Ensure Key Account Reviews are done as per aligned SOP and within the timelines
  • You will be the Agency Relationship Manager from GMS
  • Load management towards ensuring timely deliveries leading to client delight
  • Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures
  • Promote knowledge share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team
  • Review output from the GMS before delivering to the Agency team to ensure a best-in-class response
What you will need:
  • 8+ years of relevant work experience
  • A thorough knowledge of media planning strategic level as well as implementation
  • Understanding of Media – TV, Print, Radio & Digital Display
  • Industry Software Knowledge & usage – Yumi, IRS, TGI, MAP. Understanding of digital tools like ComScore, Multi-screen planning, etc
  • An innovative approach: in use of media, exploration of new forms of media and communication
  • Strong business process mapping, analytical and problem-solving skills with eye for detailing
  • Ability to question & challenge team at all levels with confidence, to arrive at a clear and unambiguous view of requirements
  • Excellent communication & stakeholder relationship management skills
  • Meticulous process & execution management
  • Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
 
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.