Wavemaker | Manager - Command Centre

Comms/Strategic Planning Bangalore, India


Position at Wavemaker

Wavemaker India

Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Marketing Command Centre Manager to join us. In this role, you will be reporting to the Command Center Head and would assist him in managing end to end Insights solution delivered via Command Centre setup.  

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Business Head – Wavemaker / Command Centre Lead

3 best things about the job:
1. Most Dynamic Data and Technology Innovation led work environment
2. Client centric approach – Based out of Client location – direct action ability
3. Get to work with best clients in the Industry
4.Part of most exciting innovation hub – Content/ Creative/ Insights/ ORM

In this role, your goals will be:
In three months:

  • Individually contribute at Command Centre and streamline operations/ reporting with minimal supervision
  • One big win with Insights driving action ability towards Media, Communication, Campaign

In six months:

  • Identified and Integrated additional data sources to add richness of Insights and strategy
  • Executed 3 critical campaigns from conceptualisation to delivery (Integrating Media and Communication)

In 12 months:

  • Emerged as the go-to person both internally and amongst clients for digital solutions.
  • Become proficient is escalation handling and resolve conflicts.
  • Successfully mastered the art of winning pitches and awards.
  • Transformed the Command Centre as Centre of Excellence within Client’s organisation

 What your day job looks like at Wavemaker:

  • Fun, Relaxed and highly motivated work environment
  • You will be coordinating on deliverables internally and externally
  • You will continuously re-invent the insights engine and translate it into more structured outcome.

What you’ll bring:

  • Based on client requirements, work with the larger Wavemaker/GroupM team in identifying solutions, evaluate partners, create project plans and manage those projects
  • Pro-actively identify opportunities / projects that are relevant and aids client’s business
  • Understand client objectives, category/competitive trends for various product categories
  • Explore and evaluate external partners on an ongoing basis.
  • Innovate on process – automated and manual to achieve operational efficiency and better quality of insights and reports
  • Timely and quality execution of existing listening/insight projects with set objectives defined by agency and client
  • Tracking time-resource engagement for all projects to ensure timely deliveries
  • Consult with client / agency to better reports and make them insightful and value adds for clients with live recommendations
  • Understanding of Quantitative and Qualitative research techniques
  • Know your tool well – Knowledge on social listening tools – Radian6, Visible Intelligence, Sysomos, Talkwalker, Brandwatch, Unmetric, Social Bakers etc.
  • Understanding of Content & Social platforms
  • Understanding of ORM process and Management
  • Strong grasp on technology
  • Understand client objectives, category/competitive trends for various product categories
  • Experience with data verification, quality control and analytics.
  • Experience presenting deliverables with commentary, verbatim and visualization of data.

Minimum qualifications:

  • Graduate/ Post Graduate – Management/ Statistics/ Research
  • Abreast with the latest tools & innovative research methodologies
  • Around 3-6 years of relevant experience
  • Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory
  • Experience in the FMCG/ Banking/ Financial Services industry with marketing and product management portfolios, is advantageous.
  • Good research skills, including data process, experienced in applying professional consulting and Research models
  • Effective in both verbal and writing when presenting / packaging research deliverables to the clients and public
  • Must be numerically-inclined and extremely comfortable in a data intensive role
  • Excellent written and verbal skills in English
  • Excel in executing in an orderly, organized and structured fashion
  • Able to multi-task and have a strong capability to meet demanding timelines and customer expectations.
  • Enjoy working in fast paced environment with the ability to learn and master new areas quickly
  • Excellent PowerPoint Skills

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fuelled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.