Essence | Media Investment Director

Buying, Trading & Investment Bangalore, India


Description

Position at GroupM

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

 

About the role

Investment involves defining our long term, global investment strategy, and establishing and maintaining strong and mutually profitable relationships with our suppliers which deliver on that strategy and creating the environment and framework within which Essence will get the best value (best quality and lowest price) from our suppliers.

To be the investment lead across key strategic suppliers and help evolve the department processes.

 

3 best things about the job:

World class clients to work with

Tightly knit, supportive & fun working team

Fast growing innovative client

 

One-month measurement of success:

-Have a good understanding of the client’s business as well as the complex nature of Essence/our client relationship

-An understanding of the key procurement contacts and their responsibilities

-Have begun to create clear processes for buying requirements to help the team smoothly run operations

 

In three months:

-Built trust of key procurement contacts

-Have spent face to face time at our client helping resolve challenges

-Have delivered initial reports for our client on their key projects

 

In six months:

-Have strong relationships with markets and able to get responses quickly

-Become a key contributor to a presentation to our client showing our progress in buying and trading initiatives (working in partnership with GroupM investment teams)

 

In one year:

-Have contributed to a significant increase in Vantage scores from procurement clients

-Ownership of a new initiative that creates new value to our relationship with our client in relation to trading

 

What you will do:

 

Understand the digital marketplace through meeting with all suppliers in the market, identifying their strengths or weaknesses. Scrutinize them in order to have a perfect understanding of their business models and how they can help our planning teams and clients' objectives

Build relationships with key suppliers, to ensure the perfect communication flow is in place; increasing opportunities, reducing conflicts and ensuring best service and price

Take responsibility for development of all strategic partnerships with media suppliers, networks, DSPs, DMPs, technology vendors and other third parties.

Negotiate most competitive media rates, value added deals and packages for all teams across agencies.

Attend conferences and industry events to ensure you handle the latest information and trends of the market. Make yourself known in the industry circles to increase Essence self-awareness in the market

 

What you will bring:

A passion for all things digital - a strong understanding of industry trends and a thirst to drive (instead of just follow) digital innovations

A strong commercial negotiator - able to gauge good value for our clients and influence senior people within large media companies to deliver it

An ability to develop strong external and internal relationships, with a proactive and collaborative approach to working with people.

Excellent interpersonal and communication skills – both written and verbal.

Proven ability to motivate and develop staff and delegate effectively

Experience identifying opportunities for organizational/process/system improvements and supporting the development of robust solutions to realize them

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world.  We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.  It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful.  As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.  We believe these factors create a workplace where you can be yourself and do amazing work.

 

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.