Mindshare | Media Executive

Entry Level: Recent Graduates and Students Hong Kong, Hong Kong Requisition ID:28562


Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Executive to join us. In this role, you will be responsible for full execution supports to the team also new and fresh ideas on enhancing the jobs or processes.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Business Director

3 best things about the job:

  1. At Mindshare we stand for Adaptive Marketing - we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA
  2. Client: In this role, you will be working on one of the most exciting categories of industry
  3. Integration: This is a hybrid online and offline role, plus working on social


In this role, your goals will be:

In three months:

  • Becoming familiar with all relevant media and finance systems, and the team processes
  • Providing superior administrative support to the team
  • Obtaining the basic knowledge and relevant skills of media planning and buying
  • Supporting daily routines with working partners (media vendors, finance etc.)

In six months:

  • Able to build knowledge of media landscape
  • Building an understanding of client’s product portfolio
  • Growing to work closely with working partners mentioned above on media campaign (campaign executions and daily routines)
  • Start building an understanding of the Adaptive Marketing Framework and how it is applied to the team’s processes and output

In 12 months:

  • Start developing a strong media POV and develop media recommendations
  • Building trusted relationships with media partners and clients
  • Start developing trusted and influential relationships with media owner

What your day job looks like at Mindshare:

  • Support manager on key functions include but not limited to Media Planning, Buying and Trafficking, Reports preparation etc.
  • Participate in monitoring and evaluation on the effectiveness of different media channels
  • Manage and use various research, advertising, tracking and trafficking tools given on various post-campaign reports

What you’ll bring:

  • Full execution supports to the team
  • New and fresh ideas on enhancing the jobs / processes

Minimum qualifications:

  • Degree in any discipline, major in Marketing information management, business, mathematics would have an advantage.
  • Able to manage multi-task and have a good interpersonal skill
  • Good at numbers and have attention to details
  • Able to work independently but also a good team player
  • Passionate to pursue career in media industry
  • Must be fluent in written and spoken English and Chinese
  • Fresh Graduate will be considered


More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging, and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.