Mindshare | Media Planning Supervisor

Media Planning Taiwan, Taiwan (Province of China)


Description

Position at Mindshare

 Reporting the role

This role reports: Manager/ Director

3 best things about the job:

  • A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world
  • Opportunity to learn and create leading work, working alongside specialist departments, who are evolving in the field
  • Be an expert hybrid planner in both traditional and digital mediums

Measures of success
In three months

  • Up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations
  • You would have a pulse of the business category & knowledge of competitive frame
  • Worked on moderate scaled live campaigns
  • Have initiated contact with key media partners and understood the baseline of their offerings particularly digital
  • Connected with internal specialist & external stakeholders units to integrate solutions

In six months

  • Able to comprehend and apply our proprietary planning framework model in key campaigns
  • You would have landed live; larger scaled campaigns
  • You will have started to build relationships with the key decision makers within the current client portfolio
  • Master a flawless media execution process, working alongside various stakeholders

In 12 months

  • Develop a strong category acumen - from a media and business point of view

  • Identify a pipeline of commercially viable solutions to support our client’s goals

  • Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning

Responsibilities of the role:

  • Work closely with account leader and help devise strategy plans for s/category.
  • Works in direct coordination with the account leader in creating, updating, and executing media plans.
  • Optimization via Figaro and implementation of key learnings.
  • Supervise present plans both internally and externally.
  • Respond to client day to day requests.
  • Responsible for developing a working knowledge of brand and category relevant to the client’s business.
  • Evaluate and propose targeting, scheduling, support level, and budget.
  • Analyze the quarterly, semi-annually & yearly reviews.
  • Analyze campaigns, and recommend tactical changes to maximize campaign performance.

Minimum qualifications:

  • At least 2-4 years’ experience in digital media, advertising, marketing
  • Working knowledge across search (SEM), social (FB/Line), video (OTV), display (GDN etc), ad serving (DCM) and ideally also programmatic media buying (DV360)
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov, SimilarWeb)
  • Ability to provide and plan media across channels and estimate return of media investment
  • Strong organizational skills with a keen ability to prioritize and multitask
  • Proven problem solving skills and ability to think outside of the box
  • Ability to manage client expectations, work independently and also collaborate in a team environment
  • Detail oriented and responsive, deadline-driven with strong reasoning skills
  • Lead by example while motivating and coaching juniors on the team

About Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About TAIWAN

“Power of One” is the most important core value of our Taiwan office, where GroupM and its agencies – Mindshare, Wavemaker and Mediacom thrive through teamwork and collaborations within an inclusive corporate culture. You can expect a diverse, fun and transformative work environment where one can learn and grow. In Taiwan, we are committed to shaping the next era of media where advertising works better for people. This includes the people of our organization, our clients, and our communities and market.

One of the fastest-growing and most innovative economies in Asia, Taiwan is truly one of the most livable cities in the region with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the whole APAC region. Exciting opportunities awaits you in this bustling city!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.