GroupM - Nexus | Manager - Ad Ops
Description
Manager- AdOps
GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager- Ad ops for its GroupM Services.
The Ad Operations team makes sure that each one of the thousands of digital ads we run every day is tagged to pass the right information back so that we know which ads drive results Be the first to know when and how big technology and Ad Tech values such as Brand Safety play a vital role in the Digital media.
This team is responsible for delivering international level solutions from digital Ad Operations perspective and Ad Tech, particularly playing an important part in global taxonomy and ad stack such as CM360, DoubleVerify and DCO projects with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.
At GroupM IN, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Description
Experience required :
3 – 7 Years
3 – 7 Years
Reporting of the role:
This role reports to Lead – Ad Operations
This role reports to Lead – Ad Operations
3 best things about the job:
- You would be working in one of the most creative, product focused media agencies in the market
- Scope to work on various Tech Stack and Ad Tech platforms
- Exposure to working in a network with global clients and stakeholders across multi-media touchpoints.
Measures of success –
In three months:
- Developed strong working relationships with your internal stakeholders.
- Work with the execs to deliver accurate on-time campaign trafficking and QA.
- Contribute ideas towards which Ad Operations processes can be improved.
In six months
- Developed a good grasp of how the various teams within the agency interact to produce best in class digital work.
- Gained an understanding of our scope of work across our major accounts.
- Through knowledge and delegation, effectively improve the efficiency and accuracy of the team.
- Supported the development of junior team members through training
In 12 Months
- Fully own higher level troubleshooting tasks and provide recommended solutions.
- Provide stakeholders with professional, relevant and timely information.
- Actively leverage technology to deliver efficiencies.
What your day job looks like at GroupM-Hub
- Managing a team’s daily work on a queue of day to day trafficking tasks for digital advertising across a range of client accounts
- Motivating and monitoring the team to ensure they deliver a high volume of daily tasks with accuracy, precision and motivation
- Ensure that Ad Ops best practice and frameworks are adhered to, and demonstrate continued evolution
- Understand Ad Ops and Tech within the wider marketing mix and its strategic importance throughout the customer journey
- Ensure that web analytics, behavioural targeting, ad verification and brand measurement tags are implemented correctly to deliver on GroupM’s goals in the wider measurement of digital advertising campaigns
- Manage the team’s positive responses to requests from the UK office for help or support
- Support the team in querying trafficking requests that are unclear or incorrect, and presenting information effectively either via call or email when asking or responding to queries
- Proactively communicate team workload, problems and morale with the Connected Execution team in London
- Implement and thoroughly test publisher and 3rdparty pixels
- Liaise with the relevant creative agencies to ensure that all creative meets requirements and is ready to be effectively executed, with a focus on any dynamic creative approach
- Analyse and develop tracking on the clients’ websites to ensure effective user and conversion measurement takes place from ad to site
- Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed
- Develop a good working relationship with the Technology and Data teams and be adaptable to support other clients work where required
- Build a relationship with the ad-server client team to troubleshoot and improve the technology where possible
- Develop relationships with our Connected Execution team and internal account teams
- Present information effectively via email and on calls
- Understand and demonstrate collaborative team work
- Work with the Analytics team to ensure that all relevant information is being captured and included within our Data Dashboards
- Actively leverage technology to deliver efficiencies and provide internal teams with relevant and timely information
- Manage, motivate and train individuals in line with business requirements, resource and development needs
- Support, coach and nurture junior members of the team, ensuring their training and development needs are constantly evaluated and fulfilled
What will you Bring?
- Experience of setting up a team and processes
- Experience of managing people
- Excellent knowledge of digital technology marketplace, for either agency, media owner or ad tech background
- In depth experience of trafficking and campaign management
- Ability to develop relationships with internal teams
- Strong problem solver and able to quickly identify potential issues and build workable solutions
- Self-starter with a ‘can do’ attitude
- Excellent attention to detail
- Effectively manage and prioritise workload and coach team to be able to do this
Skills and experience:
- Minimum of 4+years’ experience in Ad Ops or trafficking experience in a similar role
- Good level of verbal and written English
- Working knowledge of languages such as HTML and JavaScript
More about GroupM
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About India
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.