INCA | Senior Operations & Product Executive

Advertising & Creative Services Hong Kong SAR, Hong Kong SAR


Position at GroupM

Senior Operations & Product Executive, INCA Hong Kong

Company: GroupM Ltd – INCA HK

Based: Hong Kong

Reporting to: Operation & Product Manager, Hong Kong

About GroupM

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and m/SIX, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at

About INCA

INCA (Influence, Content Amplification) specialises in working with GroupM and WPP agencies to deliver Influence, Content and Amplification solutions to clients. INCA was established in 2018 in the UK and the success and rapid growth of the business unit prompted a push towards expanding globally, as an offering within GroupM Digital. Progress has been made and traction gained across all regions, to date and driving the business forward is the focus for 2019. The challenge now is to embed the INCA model within markets whilst allowing for the unique requirements of individual markets to be met.

3 best things about the job

  1. It’s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.
  2. Opinions and ideas are highly encouraged, and everyone has a voice at INCA. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of INCA.
  3. It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday.



What your day job looks like at INCA

The role is to assist and establish INCA business end to end in HK. You will work closely with the operation manager, global teams & key stakeholders within markets. The key areas of responsibility for this role:

  • Support the Operations & Product Team on day-to-day operations and work with Client Development Team closely
  • Campaign operationalizing, monitoring, troubleshooting by working across local and regional departments from client development, product and supply
  • Responsible for customized reports to clients when necessary
  • Supporting the Operations and Product Team in developing partnerships within groupM and externally that drives value for our clients
  • Assist the Manager to understand product and publisher updates and trends from regional team and external parties, as well as to provide regular updates to the local team

Candidate Requirements

  • 1-2 year(s) professional experience with digital marketing agency, ad network or other digital media company
  • Knowledge along with a passion for digital (especially Social Media)
  • Result-oriented with strong communication and analytical skills.
  • Ability to work both independently and under supervision once objectives have been set.
  • Ability to work within a fast-paced deadline driven environment.
  • Experience managing digital ad campaigns, - display, video, social, mobile or paid search
  • Applied knowledge of 3rd party ad serving, website tracking and associated technologies
  • Good command in written and spoken English and Chinese
  • Proficiency in Microsoft Excel and PowerPoint
  • Cantonese speaking is a must


GroupM is an equal opportunity employer. We view every individual as exactly that, individual. We hire despite people’s differences, not because of them. We understand that inclusion is more than just diversity. We celebrate the fact that everyone is unique. That’s what makes us so good at what we do. At GroupM we pride ourselves on being a company that can truly represent the global clients we work with.