MediaCom | Programmatic Trading Executive

Data & Analytics Tokyo , Japan


Description

Position at MediaCom

Mediacom is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Digital Ad Ops & Biddable Specialist to join us.

In this role, you will be responsible for managing end to end display & social campaign implementation and reporting for Digital Accounts across market.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

 

Reporting of the role

This role reports to the Manager – Programmatic Trading Manager

 

Best things about the job:

  1. Working in a dynamic team at the forefront of an ever-growing agency.
  2. Training sessions to constantly upgrade new ad tech knowledge
  3. There is a freedom that comes with the job that breeds innovation and creativity. If something interests you, we encourage you to explore it!

 

Measures of success –

In three months:

  • Settled into the role and using the current GroupM processes.
  • Manage workflow to meet and exceed defined service level agreements
  • Showing independence and competence in the day to day role.

In six months:

  • Mastered the execution of successful social campaigns on YouTube, Facebook, Instagram, Google & Sizmek Adserver & Twitter platforms with cross agency knowledge
  • Established strong relationships with internal teams and partners
  • Provide insight based optimization suggestions by analyzing campaign data
  • Define opportunities for increased efficiency and continually improving workflows

In twelve months:

  • Test & learn projects to enhance better buying efficiency and also help in planning decisions
  • Write clear and helpful content to address common questions and issues
  • Uncover and track innovative thinking and ideas from across the industry

 

Responsibilities of the role:

  • Lead the setup and execution of successful Ad campaigns on Adserver, Facebook, Instagram, Twitter, Google AdWords, LinkedIn platform for client campaigns
  • Own all aspects of delivery, bid & budget management, trafficking, campaign optimization, troubleshooting within the platform with a key focus on efficiency and scalability
  • Analyze campaign performance and share optimization insights to influence the planning & buying decisions.
  • Ensure QC of media monitoring of delivery vs booking, post campaign -analysis with key insights
  • Work towards building great working relationships with planning teams across agencies
  • Work with partner/tech teams to develop best practices and procedures, monitor key advertiser and business metrics, and ensure consistency across markets

 

Practical Knowledge

  • Google Campaign Manager/ Adobe Media Optimizer/ Sizmek
  • Google Marketing Platform
  • Facebook Business Manager
  • Analytics – Google Analytics / Adobe Analytics
  • Google AdWords
  • Google Tag Manager / Tealium

 

What you will need:

  • Bachelor’s degree in marketing, communications or a related field
  • 0-2 years of relevant advertising or programmatic operations experience
  • Excellent quantitative, analytical & numerical skills
  • Ability to communicate effectively at all levels, internally and externally.
  • A passion for social media