MediaCom | Ecommerce Director

Programmatic, Biddable, Paid Media & SEO Bangkok, Thailand


Position at MediaCom

Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for eCommerce Director to join us. In this role, you will be responsible for manage the e-commerce media strategy, planning & execution for Mediacom in Thailand, managing e-commerce efforts across leading marketplaces.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Managing Partner

3 best things about the job:
1. A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world.
2. Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem.
3. A P&L management role where you will constantly be inspired, challenged and learn something new every day. 

In this role, your goals will be:
In 3 months:

  • Get an understanding of the client’s e-commerce business & understand stakeholder engagement.
  • Started to build relationships with the key decision makers and strategic partners.
  • Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings.
  • Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.
  • Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders.
  • Have a broad POV on e-commerce business in Thailand across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce.
  • Develop & share reporting formats and SLAs – streamline data requirements (internal & external).
  • Identify all relevant internal support teams and drive effective engagement. 

In 6 months:

  • Work with e-commerce platform partners on campaign planning, deployment & track deliverables.
  • Work with the e-commerce team lead on all media commerce strategy & planning discussions.
  • Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.
  • Support on e-commerce focused workshops & trainings as required for internal & client teams.
  • 100% certification on all e-commerce related platform trainings & certifications for self & team

In 12 months:

  • Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.
  • Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics.
  • Support in development of e-commerce media AOPs in collaboration with mainline + digital teams. 

What your day job looks like at GroupM:

  • Manage integration of media commerce campaigns with overall mainline & off-platform digital campaign planning & execution.
  • Execute & Track performance of all media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns.
  • Lead Evangelization of the use of e-commerce across all client media plans & drive early adoption with both internal & external teams.

Minimum qualifications:

  • A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated
  • Performance mindset and solution seeker
  • Understands the e-commerce ecosystem & business landscape (Marketplace, E-grocers, Hyperlocal platforms etc.)
  • Strong understanding of digital ad & media platforms like Google, FB, YouTube, etc. – knowledge on capability, metrics & business implication on client’s e-commerce business strategy. Strength on marketplace and omni-channel experience will be a plus factor
  • Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client.
  • Has execution experience & understanding of e-commerce industry ad platforms like Google and On-platform Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms
  • Isn’t wary of getting their hands dirty or stepping into the trenches
  • Have a minimum experience of 4+ years in the e-commerce industry & with an overall experience of 6+yrs
  • Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within FMCG/ Consumer Goods categories
  • Experience of having managed performance marketing & brand media campaigns on leading e=commerce platforms will be a plus
  • Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances
  • Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Goods etc.

More about Mediacom

Welcome innovators, initiative takers and instigators. 

Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed. And its why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.

We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations.

Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.

Welcome to MediaCom.

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.