Essence | Senior Media Activation Executive

Advertising & Creative Services Seoul, Korea, Republic Of


Description

Position at GroupM

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.


About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.


Some of the things we’d like you to do:

Audience research in syndicated and 1st party data sources
Managing campaign launches across all relevant channels
Responsible for In-flight campaign optimisation and hygiene to improve performance
Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients
Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
Providing assistance for new starters
Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
Assist with internal data maintenance, issue identification and solution development that your team conducts
Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
Responsible for liaising with the Ad Ops team to ensure Data Integrity reports are accurate
Flag pacing risks to Media Activation teams


A bit about yourself:

At least 18 months + biddable experience (Search/GDN/DSP/Facebook)
Google AdWords Certification OR Doubleclick Certification OR Facebook blueprint certification desirable
Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
High attention to detail with an understanding of optimization levers across biddable platforms
Excellent communication skills, both verbal and written
Great analysis skills (including quantitative analysis) and proven critical thinking capability
Adaptable and able to flex with changes in prioritisation to meet new or changed goals
Proficiency in Microsoft Excel is desirable


What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.