Essence | Manager- Digital Planning

Media Planning Mumbai, India


Description

Position at GroupM

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. 

Reporting of the role

The Role Reports to the Group Head

3 best things about the job:

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being a part of the most exciting business in the organization
  2. A role where there are no limits to good ideas
  3. Best client, encouraging most exciting work in the country

Measures of success – 

In three months:

  • Understand the agency function
  • Able to adjust to the clients working style and deliver on day to day requirements
  • Understand the know-how of Digital Media

In six months:

  • Master Proprietary Tools
  • Championed Social/Search
  • Create Strategic Plans for the client
  • A great relationship with the client

In 12 months:

  • Independently taken charge of the client requirement
  • Enterprising delivered on client’s requirements with cutting edge solutions
  • Motivated team
What your day job looks like at Essence:

  • Audience research in syndicated and 1st party data sources
  • Creative spec management
  • Creation of tactical plan presentation and supporting media plan templates
  • Creation of campaign analysis plan templates
  • Oversee the successful launch of campaigns using the “Launch Tracker”
  • Maintain accuracy and timely updates of deliverable tracking documents for team
  • QA of media plan set up conducted by various Activation team members
  • Collate commentary on media performance and conduct first review on quality
  • Adherence to team quality standard for reporting template and delivery
  • Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
  • Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
  • Use understanding of campaign performance to contribute content to campaign wrap-up presentations
  • Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
  • Manage accurate forecasts, media plans, and all key media planning documentation

What you will bring:

  • At least 3-4 years’ experience in digital media, advertising, marketing
  • Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
  • Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
  • Ability to provide and meet forecasts  of expected return of media investment
  • Strong organizational skills with a keen ability to prioritize and multitask.
  • Proven problem solving skills and ability to think outside of the box
  • Ability to work independently and collaborate in a team environment
  • Detail oriented and responsive, deadline-driven with strong reasoning skills
  • Lead by example while motivating and coaching juniors on the team
  • Manage Performance Development Cycle and Review process for juniors

About Essence:

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal

 

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.