Manager, Performance
Description
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a digital planner manager to join us. In this role, you will be responsible for managing RTB campaigns, especially for Red.
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a digital planner manager to join us. In this role, you will be responsible for managing RTB campaigns, especially for Red.
At GroupM, our people are our strength and valuable assets we respect and care, which is why fostering a culture of diversity, equity, and inclusion is important to us.
We aim to create a workplace where employees with different backgrounds and perspectives are able to feel a sense of belonging, have equal opportunities to develop, explore, and display their talents to achieve the growth for both individuals and the organization.
Reporting of the role
This role reports to: Nexus team leader
3 Best things about the job:
1. Join a welcoming, collaborative and professional team
2. Provide a robust learning program and free certification opportunity
3. Flexible working arrangements
3 Best things about the job:
1. Join a welcoming, collaborative and professional team
2. Provide a robust learning program and free certification opportunity
3. Flexible working arrangements
In this role, your goals will be:
In three months:
- Have extensive knowledge of Red and search; knowledge of UD, Bytedance, Tencent and other RTB business-related platforms will be an advantage.
- Be able to manage and execute RED campaigns independently.
- Be able to deliver Red strategic plans and present.
- Data analysis and provide post-campaign insights, and have extensive experience of 灵犀.
In six months:
- Provide campaign solutions to client, manage deliver results.
In Twelve months:
- Empower the whole team with your knowledge accumulation.
Responsibilities of the role:
- Quickly adapt to Red and other search plans for both product delivery and service model.
- Ensure on-time and on-quality plan and review of digital RTB campaigns.
- Evaluate and optimize campaigns tactics in terms of publisher selections, budget allocation, daily monitoring, and strategy optimizations to deliver best outcome and gain profit.
- Work closely with functional teams internally and externally throughout campaign execution
- Being enthusiastically learn and deep dive the capabilities of all platforms/inventories and share with the broader team.
- Managing and nurturing junior traders to deliver campaigns plan and client communication successfully.
What you’ll need:
- Bachelor degree or above;
- Solid 3-5 years and more experience working in digital marketing agency or media agency.
- Good understanding of all performance-driven media tactics (SEM/Feed/Display), especially in the Red and search.
- Demonstrate sharp, strategic & critical thinking and effective problem-solving skills.
- Consistently exhibit natural curiosity and dynamism.
- Effectively work collaboratively.
- Innate ability to respectfully challenge the status quo.
- Excellent communication skills and experience working across large media budgets.
- Business proficiency in English and Chinese.
About GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About China
GroupM is the world’s leading media investment company responsible for more than $50 B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.