Overview of the job

The GroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.  

The Nexus Activation Specialist team creates an effective link between Campaign Delivery Team and Nexus Activation Specialists, Nexus Buying, Nexus mPlan, Nexus Digital AdOps and other Nexus Activation Specialist Teams. The Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery Team and set delivery expectations. Ensure creation and delivery of integrated media solution for every campaign. Also ensures that Nexus Activation Specialists meet the Agency Team & Clients’ expectations by achieving campaign KPI’s timely, embedding operational excellence. 

3 best things about the job:

You have an influencing role in shaping and managing dynamic young Activation Specialists servicing some of the biggest brands in the region 

1. You are a part of proven, high-performance team with an excellent supporting network with development opportunities within GroupM India
2. Opportunity to work as Activation Specialist on big categories and top advertisers in the region and extend your learning opportunities

Measures of success:

In 3 months:

• Understanding of Nexus cross-functional teams, their roles and responsibilities
• Involved from brief to implementation of campaigns for the aligned business
• Establish confidence in the team through your contribution and value adds while delivering plans to Campaign Delivery Team
• Involved in plan creation & execution for aligned businesses meeting day-to-day requirements
• Conduct governance team meetings towards achieving product & process adherence
• Co-ordination with CDT on updates/ revisions/ reviews as per aligned frequency
• Creating integrated media plans across TV, Press, Radio and Digital I/O Buys

In 6 months:

• Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
• Provide integrated media planning solution for new campaigns
• Lead the Activation specialist team in meeting the strategy, planning, execution, and reporting requirements
• Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
• Ensure timely reporting of media deliverables and reports

In 12 months:

• Ensure Plan QC & process optimization right through the year with a tracker
• Train and build Multi-channel / integrated plan champions within your team
• Ensure 100% reviews are done with Campaign Delivery Team as per aligned SOP
• Achieve 100% Nexus process compliance adherence
• Contribute towards Nexus tool creation / enhancement to enhance efficiency compared to previous annual efficiency benchmark
• Lead a team of planners by supervising and mentoring them to raise the quality of deliverables
• Be the lead contact and trusted advisor for any Non-Biddable campaign activation

What your day job looks like at GroupM:

• Planning, buying and execution of Non-Biddable media plans for a set of businesses
• Need to understand clients’ media deliverables, GroupM Agency’s deliverables and campaign KPI’s
• Review the brief received from Campaign Delivery Team; align with them on the expectation/ output
• Based on the reviewed and aligned brief, create integrated activation plans In line with SOP
• Negotiate with Vendors for buying the activation plan including value adds, FCT management & campaign execution etc
• Vendor Relationship Management
• Create & optimize the activation plan meeting the media objectives by balancing the available resources with the constraints
• Close the optimized plan with Campaign Delivery Team
• Creating the schedule of the approved plan based on the Scheduling brief
• Set up campaign platform for Digital activity (wherever required)
• Working with Nexus mPlan team for campaign execution (campaign go live)
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc

• Ensure multi-channel / integrated plan solution are provided to CDT wherever required.
• Work collaboratively with CDT, Nexus Activation Specialists, Nexus mPlan, Nexus AdOps and other Nexus teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
• Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care.
• Promote knowledge, share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team
• Review output from the Nexus Activation specialist team before delivering to Campaign Delivery team to ensure a best-in-class response
• Support the Campaign Delivery team in meeting strategy, planning, execution and reporting requirements

What you will need:

• 5+ years of media planning experience; experience in buying will be an added advantage
• Understanding of Media – TV, Print, Radio & Digital Display; and cable to deliver integrated media solution
• Proven and extensive experience in campaign creation, execution and tracking with meticulous process
• Able to effectively develop and motivate people to achieve joint goals
• Able to efficiently prioritize and delegate tasks in a fast-changing environment
• Excellent knowledge of negotiations and inflation management
• Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc
• Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
• Excellent communication & stakeholder relationship management skills
• Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
• Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
• Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints 

More about GroupM Nexus 

GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers. 

About Market  
 
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. 

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.  

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.