GMS | Manager/ Senior Manager, Performance - Social

Performance Kuala Lumpur, Malaysia


Position at GroupM Services

Overview of job  
 In this role, you will be responsible in leading a team of executives assigned to a portfolio of clients while they support GroupM Agencies’ and work across a range of diverse, well-known brands delivering high-quality Paid Social campaigns.

Reporting of the role

This role reports to Social Lead.

3 best things about the job:

  1. Being mentored by the best agency performance marketer in the region
  2. Having fun in a company whose core manifesto is to have it people THRIVE
  3. The opportunity to expand your skillset into all areas of media & marketing, through our range of specialist divisions and WPP partner companies

In this role, your goals will be:

In three months:

  • In-depth knowledge of GroupM’s approach to Social Media Platform
  • Helped to manage and regularly optimize key client accounts
  • Single point of accountability for all paid social media campaign management
  • Has specialized knowledge in breadth and/or depth, as well as a record of success in digital media management.
  • Provide regular reporting to key internal and external stakeholders
  • Coaches & educates the team of paid social media specialists to drive them to the next level of performance

In six months:

  • Become proficient across Social account management and optimization tools/techniques
  • Implemented account optimization that have made a measurable impact to our client’s campaign performance

In 12 months:

  • Become proficient across social account management and optimization tools/techniques
  • Implemented account optimization that have made a measurable impact to our client’s campaign performance

GroupM Services Responsibilities:

The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The following are the responsibilities of the GroupM Services Social Buying team and the varying degree of complexity is subject to individual job level:

  • Understanding of GroupM Agency deliverables and campaign KPIs.
  • Understand media behaviors and how the target audience interacts with Social touchpoints (i.e. Google, Facebook, LinkedIn, Twitter)
  • Proactively identify opportunities to improve and enhance clients’ campaigns and advise GroupM Agencies accordingly
  • Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
  • Ensure understanding and 100% compliance with finance process, GroupM policies and procedures.
  • Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
  • Continuously expand and share knowledge and understanding of new trends, channels and technologies across Social activation

What your day job looks like at GroupM:

  • Independently plan (create media schedule) full funnel planning tactics for Social activation (i.e. awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms (Core platforms: Facebook, LinkedIn, Twitter required; Additional platforms such as LINE, TikTok, Snapchat, Pinterest is highly recommended)
  • Lead and implement Social campaign activities of established local and global brands across multiple industries
  • Attain Facebook Blueprint Planner and Buyer certifications
  • Attain Twitter Flight School Badges
  • Manage a cluster team and be responsible for team coaching and day-to-day supervision
  • Any other project or tasks as assigned from time to time

What you’ll bring:

  • Strong analytical, problem solving and time management skills
  • Creative and a good team player
  • Knowledge of digital marketing preferred
  • Detail orientation and well-organized
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
  • Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints
  • Relationship skills and aware and respectful of diversities

Minimum qualifications:

  • Years of experience in Digital/Social Marketing or relevant industry – minimum 4 years for manager level and 6 years for senior manager level.
  • At least 1-2 years’ experience in managing people demonstrated by ability to drive people towards joint goals, mentor, coach and motivate them as well as hold them accountable for their results
  • Knowledge and experience in on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement
  • Long term commitment to personal and company growth
  • Nurturing mindset. Strong sense of accountability and desire to grow and support the team’s growth through intense learning and re-application
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo
  • Meticulous attention to detail and effective communication skills
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment
  • Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -

About Malaysia

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30. 

You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals,  we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.