Mindshare | Senior Manager, Onsite Ecommerce

Performance Ho Chi Minh City, Vietnam


Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager, Onsite E-commerce to join us. 

Reporting of the role: Performance & Search Lead
Account: FMCG

Three best things about the Role
1. Opportunity to work for the largest adviser in Vietnam, learn e-Commerce, work on new tools & work with a highly talented, inspiring and the most awarded team in Vietnam
2. Exposure to develop your technical and transferable knowledge across digital ecosystem
3. Working within a collaborative environment with exposure to all areas of the business

Measures of Success:

In three months
• Win the team’s trust
• Thorough understanding of the processes, platforms, tools, technologies in use for e-Commerce on Unilever business
• Get on top of all the ongoing campaign operation
In six months
• Refine keyword / implementation strategy and delivery to exceed expectations and KPIs
• Get skill upgradation to other aspects of e-Commerce
• Confident to plan and deliver search ambition on e-Commerce with minimal supervision
In twelve months
• Be a trusted champion on e-Retailer Search and other on-site ecommerce possibilities
• Raise the bar of performance of e-Commerce for Mindshare Vietnam to be recognized not only by the client, but also across the Unilever network
• Mastering any other aspects of on-site commerce beyond Search

Responsibilities of the Role

We are looking for someone who has experience in operating any biddable media (e.g. Google Search or Facebook CPAS). Beside understanding of elementary operational rigor behind any biddable media activation, basic knowledge of e-Commerce platforms would be a key. The person would be responsible for creating implementation plan for e-Retailer Search based on the business ambition and supervising a team of implementation team to activate the same. The person also would oversee budget management, identifying optimization opportunity, and monitoring the implementation.

Day to day responsibilities:
• Double check updated Keyword list
• Review SKU and Keyword group performance
• Check historical data on CTR, CR, Impression, ROAS etc delivery to prepare for monthly /Mega day planning
• Creating implementation plan based on GMV ambition, SKU priority factoring in all possible ad formats for Search within respective e-Retailer environment
• Optimize and customize the plan to maximize the potential
• In case of gap, highlight what actions need to be taken to meet business goal
• Submission of plan / reworking based on client feedback
• Briefing the approved plan to the implementation team
• Daily monitoring of implementation plan and identification of optimization opportunity
• Preparation and Consolidation of weekly / Monthly performance report from all stores / e-Retailers
• Preparing data for Monthly / Adhoc Regional / local client requests
• Assist in Weekly / Monthly / Mega Day Performance Review
Soft skills:
• Enthusiasm to achieve aggressive business goal on e-Comemrce
• Proactive to find small wins opportunity constantly to make a difference
• Takes accountability for the delivery and is solution orientated
• Hunger to learn and to be an e-Commerce expert

What you will need
• 4-5 years’ experience working in biddable media
• Experience in creating implementation strategies and media plans
• Basic knowledge of e-Commerce
• Experience working with biddable media tools, e.g. Google Ads, Facebook etc
• Curious about new trends, platforms, tools and technology
• Knowledgeable of Excel tricks

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at 
www.mindshareworld.com and follow us at: WeChat ID:  Mindshare_China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About Vietnam

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.