Wavemaker | Head – Content Partnerships (South)

Social Media & Content Bangalore, India


Position at Wavemaker

Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Head – Content Partnerships (South) – WM Content to join us. In this role, you will be responsible for creating and leveraging a symbiotic partner ecosystem. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: National Head – Partnerships

Three best things about the job:

  1. Opportunity to create formats and IPs that will not just leverage popular culture but create it
  2. Deep learning of multiple content formats and their impact on the larger communication journey for a brand
  3. Being a part of a vibrant sub culture within GroupM

In this role, your goals will be:
In three months:

  • Leverage partnerships across print, cinema, digital, TV and audio
  • Create at least one strategic partnership
  • Contribute to closing at least one large deal between a client and one / more partners
  • Close projects across mediums
  • Write a thought leadership article or spoken at an industry forum
  • Become extremely comfortable with a data driven approach to content

In six months:

  • Develop new revenue streams for the practice
  • Create at least 3 strategic partnerships
  • Meet revenue targets
  • Contribute to creation of two proprietary IPs
  • Foster strong, trust-based relationships with internal and external clients

In 12 months:

  • Meet or exceeded the annual revenue targets for South
  • Create at least 15 large partner integrations which are worthy of international award contention
  • Push the envelope in terms of innovation, to a level that satisfies your own ambitions
  • Create at least 5 profitable IPs
  • Use content partnerships to open doors with new clients
  • Created a PR profile for yourself
  • Train yourself in offline, digital and social content products as well as measurement

 What your day job looks like at Wavemaker?

  • Being part of a vibrant sub culture
  • Every day learning across functions, thanks to being part of GroupM
  • Your morning and afternoon meetings could be most diverse, thanks to an extraordinary line up of clients to work with – from the biggest FMCG to a start up
  • Constantly thrown the challenge and the opportunity to create History every day. It only is up to you

What you’ll bring:

  • Great understanding of the content ecosystem
  • Ability to connect dots – see opportunity in a format and help the client see the same
  • Great sales acumen – An always-on revenue sub consciousness and an ability to monetize opportunities
  • Creativity – ability to ideate, give it shape and stay excited about it
  • Collaboration – a desire to win as a team, to share knowledge and derive pleasure out of others’ success
  • Has an entrepreneurial spirit and is self-motivated
  • Has a keen understanding of audience behaviour and can show an ability to draw actionable insights from it
  • Isn’t wary of getting their hands dirty or stepping into the trenches

Minimum qualifications:

  • Will need to have a minimum experience of 12 years to a maximum of 15 years
  • Understands the various platforms of television, digital and film and has created content for the same (all mediums along with digital preferable)
  • Should have been part of at least 3 successful content IPs – from whichever side
  • Should have had a successful track record of meeting revenue targets

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.