MediaCom | Communications Planning Director

Comms & Strategic Planning Shanghai, China


Position at MediaCom

Core purpose of job

The Communications Planning Director will be responsible for helping (“coaching”) client teams to develop outstanding communication strategies for existing clients and in new business pitches by identifying insight based strategies that deliver effective solutions to meet client’s business and communications needs.


3 best things about the job:

  1. Leave your mark: as the Communication Planning Director you will create memorable and distinctive comms strategies for leading brands across China and globally
  2. Awards, awards, awards: you will create award winning campaigns and strategies for your brands and for Mediacom that will be recognized by your peers
  3. Go beyond media: you will spearhead collaboration between Mediacom, GroupM and other WPP agencies to create unique content strategies, not just media plans!


KPI Metrics

  • New business conversion
  • Usage of 2021
  • Awards winning


Position of the role

This role reports to the CSO, MediaCom China. This communications planning director needs to take care of junior team members in the team providing training to them as well as acting as key contact window of communications planning team for internal and external clients.


Responsibilities of the role:

  • Lead strategic direction and development of communications solutions for clients within 2021 framework
  • Work together with business teams and clients to establish their business & communications objectives; align closely with team and collaborate in developing end-to-end strategy-led comms solutions
  • Define clear KPIs for the activity and how these will be delivered
  • Analyse existing data, market reports and trends to generate compelling strategic insights as the basis for comms strategies
  • Collaborate closely with Insights team, Business Science and digital to develop, manage and analyse research projects
  • Work with colleagues to develop “Communication Truth” level campaign ideas
  • Present ideas and conclusions to client
  • Monitor the success of campaign as it runs, suggesting changes and improvements where necessary; analyse results versus the pre-aligned KPIs
  • Develop and lead workshops, both internal & with clients
  • Help create an environment of quality strategic thinking across the entire agency (“everyone does CommsPlanning”)
  • Contribute to the development of award winning work
  • Thought leadership
  • Develop initiatives to elevate overall capability and skills in strategic thinking and CommsPlanning across the whole agency
  • Develop and manage CommsPlanning training and workshops
  • Drive best practice on strategic planning across different teams and show the potential use on all clients in MediaCom China
  • Develop & train planning tools and process of planning within 2021 framework
  • Improve capabilities to spot & showcase award winning work (“award lead” & “award coach”)



Tasks & Measurement

In three months:

  • Understood Mediacom’s value proposition to clients
  • Understood the roles and offerings of the different teams and specialists within MediaCom
  • Built an understanding of the diverse media markets, the different channels & vendors in China
  • Started to build relationships with the key decision makers within the client and agency organizations
  • Developed an understanding of the agency portfolio of clients
  • Measurement
  • Quickly be familiar with internal SP/Function teams.
  • Establish trusted relationship clients and SP team. Independently solve the strategy request raising from client side.



In six months:

  • Met with all of your clients and established yourself as a key contact person
  • Become a trusted partner to your seniors, your peers (and your reports)
  • Played a crucial role in developing media guidelines and strategies for your key clients
  • Played a crucial role in at least 3 new business pitches
  • Started facilitating 2021 adoption within your account teams
  • Measurement
  • Provide the direction in campaign proposals.
  • Understand your account team members’ capability, coach and facilitate in team. Assure 100% accurate work delivered to clients.


In 12 months:

  • Led at least two new business pitches with minimum supervision
  • Counselled clients, led accounts with minimal supervision
  • Driven close to 100% 2021 adoption across your accounts
  • Created and shared award-worthy Content & Connections campaigns for your clients that are recognized as Best in Class
  • Have identified at least one area of Thought Leadership and created shareable content for marketing and/or new business purposes
  • Measurement:
  • Contribute to new business
  • Build up strong strategic thinking with commercial sense.


What you will need:

  • Sufficient working experience in advertising, consumer insights or brand communication-related industry
  • University graduation or similar skills
  • Proficiency in English
  • Chinese speaking is preferable


About MediaCom

We believe in People First, Better Results.

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:

About China:

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivalled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivalled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with