GroupM I Senior Media Activation Executive

Social Media & Content Jakarta , Indonesia


Description

Position at GroupM

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Some of the things we’d like you to do:

  • Audience research in syndicated and 1st party data sources
  • Managing campaign launches across all relevant channels
  • Responsible for In-flight campaign optimisation and hygiene to improve performance
  • Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients
  • Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
  • Providing assistance for new starters
  • Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
  • Assist with internal data maintenance, issue identification and solution development that your team conducts
  • Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
  • Responsible for liaising with the Ad Ops team to ensure Data Integrity reports are accurate
  • Flag pacing risks to Media Activation teams

 A bit about yourself:

  • At least 18 months + biddable experience (Search/GDN/DSP/Facebook)
  • Google AdWords Certification OR Doubleclick Certification OR Facebook blueprint certification desirable
  • Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
  • High attention to detail with an understanding of optimization levers across biddable platforms
  • Excellent communication skills, both verbal and written
  • Great analysis skills (including quantitative analysis) and proven critical thinking capability
  • Adaptable and able to flex with changes in prioritisation to meet new or changed goals
  • Proficiency in Microsoft Excel is desirable

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

 About Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the radar for multi-national companies seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth.  There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready to create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.