Mindshare | Manager, Strategic Planning

Media Planning Shanghai, China


Position at Mindshare

Reporting of the role

This role reports to Director

3 best things about the job:

  1. You will be championing and managing KFC CRM & New Retail & Ecommerce business independently working closely with SP Director, best of all you have full control taking care of KFC Growth Platform.
  2. You will be working with great people from different divisions – Data strategy, Programmatic expert, tactical planning to gather insights, drive innovations and business solutions for our clients.
  3. Comprehensive training - you will receive coaching from senior members of the team and will have plenty of training opportunities locally and within region.


Measures of success –

In three months:

  • You will be up to speed with the competitor landscape for the client's industry.
  • Demonstrate understanding and ability to use clients using data to gain actionable insights on business challenges.
  • Build a good relationship with clients, as well as relevant internal and external stakeholders.
  • Lead KFC CRM & New Retail & Ecommerce business and work with team members.

 In six months:

  • Clear understanding of the fast food category you served.
  • Provided training for the planning team on fast food, New retail , e-commerce learnings and insights
  • Lead KFC CRM & New Retail & Ecommerce team and work with internal and external team smoothly.

In 12 months:

  • Develop a strong fast food category knowledge.
  • Work closely with client,, able to identify opportunities for brands relevant to their specific business.
  • Become an expert of Strategic planning and data planning.

Responsibilities of the role:

  • Lead KFC Growth Platforms (CRM & New Retail & Ecommerce) and lead data innovation within YUM team
  • Keeping up to date with latest category trends, competitors’ moves and bringing actionable learnings to clients
  • Build trust and meaningful relationships with clients, as well as relevant internal and external stakeholders
  • Manage team members and help them to grow.





About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com


About China 
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.