GroupM CTG | Digital Analytics Group Head

Data, Analytics & Insight Bangalore, India Requisition ID:33780


Position at GroupM

Overview of job
Candidate would be responsible for:

  • Tracking all agencies’ spend pattern across digital, forecasting for future, formulate trading strategies, track pricing and enable group level benchmarking
  • Work with digital trading team on pitches: benchmarking, reviewing & completing templates, etc
  • Working with product & partnership specialists to create benchmarks for digital products, creating trading newsletters, maintaining digital trading credentials, etc

Reporting of the role

This role reports to the Head, CTG Analytics with line reporting to the Head, Digital Trading

3 best things about the job:

  1. Comprehensive view of digital ad spends across the funnel and across all platform types (search, social, video, affiliates, etc), buy types & product categories
  2. Design & drive revenue strategies across different verticals/units

Measures of success –
Successful in meeting internal pitch goals – measured through betterment of pricing; formulating digital spend strategy for the group

In three months, you would have:

  • Understood the existing process of tracking and reporting of spends and revenue
  • Understood the processes for price benchmarking & inflation

In six months, you would:

  • Streamline dashboards/reports of digital trading
  • Be responsible of internal benchmarking queries
  • Track & maintain digital spends, revenue, inflation & benchmark data

In 12 months, you would have:

  • Take charge of tracking and reporting of digital spend, inflation, etc
  • Set up a process to measure & map the entire digital ad market (including non-GroupM) more intuitively

Responsibilities of the role:
1. Managing digital spend tracking & reporting; 2. Handle internal benchmarking process; 3. Digital inflation tracking; 4. In-charge of trading credentials; 5. Facilitate whitepapers – audience trends, emerging digital platforms, opportunity assessment, etc


What you will need:

  • Experience in revenue strategy/equivalent function in any company, preferably a media company
  • Attention to details
  • Trustworthy
  • Understanding of the digital planning ecosystem in India (preferrable):
    • Experience with MIS reporting
    • Experience with Google Analytics/Meta Ads Manager/Business Suite, etc
    • Analytical skills

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn -

India market overview
The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.