Mindshare | Senior Director - Analytics

Data, Analytics & Insight Bangalore, India


Position at Mindshare

Overview of job

Mindshare is an agency of GroupM - the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director - Analytics to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role has a dual reporting structure:

Eightbar (bespoke agency for IBM under WPP) Media Lead (Bangalore based) WW Data Lead for Eightbar (based in NY, US) 

3 best things about the job:

1. You’ll work with teams across Japan, Korea & India. Apart from this, you’ll have a global view of how data flow is critical for strategic decisions in large organizations.
2. Present and collaborate with local markets to make clean data flow a reality.
3. Work closely with the media analysts/planners in the local markets to ensure all analytics tools/ insights are adopted in day to day work in order to optimize campaigns

In this role, your goals will be:
In three months:

  • Ensure you set a smooth workflow with teams across geo’s
  • Get a clear understanding of data flow and issues that may arise.
  • Start setting up weekly calls to ensure that you are able to solve data flow issues.

In six months:

  • Aim for zero errors at a base level of structure adherence by local teams
  • Inspire confidence in teams to drive zero errors in all data related tasks
  • Build and present cases to WW and deliver on data bootcamps

In 12 months:

  • Continue to partner with local media planning teams and deliver optimizations views
  • Set high standards for data integrity across planners and campaign execution teams.
  • Build user flow systems to enrol new team members to guidance’s set by WW IBM team.

What your day job looks like at Mindshare:

  • Work closely with WW team and the assigned markets (India, Japan & Korea) to ensure media implementation follows standards and data integrity is maintained. 
  • Investigate discrepancies to identify root cause problems and escalate as needed to ensure fixes. This will be a top priority with key KPI being minimal to zero variance between platform data and Datorama data. 
  • Once this is achieved, QA needs to be continued on a regular basis
  • Work closely with the media analysts/planners in the local markets to ensure all analytics tools/ insights are adopted in day to day work in order to optimize campaigns
  • Work with WW team to provide input on the needs of local markets as needed
  • Work with local client analytics teams as and when needed on stretch projects

What you’ll bring:

  • Strong communication skills
  • An eye for details from data integrity aspect,
  • Ability to capture the essence of the role and scale the potential.

 Minimum qualifications:

  • 7-10 years of Data Management experience
  • Post-graduation / Graduate in Data Sciences (or related education)

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In the Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.