Dialogue Factory | Group Head - Digital

Advertising & Creative Services Mumbai, India


Position at GroupM

DIALOGUE FACTORY planning team is looking for a media professional with 7-10 years of experience in digital. You will be expected to work on digital strategy (keeping rural & semi urban markets in focus) for various brands from the client’s portfolio. You should have thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant. You should have inclination towards an innovative approach in use of media, exploration of new forms of communication, research, presentation techniques. There is a huge opportunity to experiment and do 360degree digital planning for rural / semi urban markets in true sense. There also lies big opportunity to win awards and add to your accolades.


Measures of success


In three months

  • Understand Dialogue Factory way of working and able to navigate through the verticals
  • Handle the clients for day-to-day requirements
  • Learn GroupM’s proprietary tools for “strategic digital solutions”


Six months onwards

  • Involve in strategic planning
  • Create a digital planning approach for new campaign (use proprietary tools & newer solutions available with GroupM partners)
  • Develop new digital tools / planning products



What you will need

  • 7 to 10 years of digital work experience
  • Ability to build strategic and cooperative working relationships with colleagues, clients, and other internal/external parties
  • Ability to anticipate and recognize opportunities and challenges
  • Good coaching skills
  • Ability to handle pressure



  • Passionate – brings a genuine thrill and excitement to the role
  • Agile – ability to be nimble in thought and action and overcome obstacles to achieve great things
  • Collaborative – works well with others, and can align behind a shared purpose
  • Entrepreneurial – is open to new ideas and will challenge old ones.
  • Diverse – is proud of the difference they can bring

Dialogue Factory India

About Dialogue Factory

‘Creating meaningful and innovative experiences for audiences to trigger change in behavior for achieving positive outcomes’. That is the purpose of Dialogue Factory, a new age experiential marketing organization housed within Group M Media (India) Private Limited. Dialogue Factory has a strong networks across 15 states; services and expertise, which has enabled us to help our 50 + clients across India (and South-East Asia) to maximize their rural outreach by providing insight driven, long-term, scalable & sustainable.

Every year DF reaches more than 100,000 villages; touch more than 200,00,000 households; engage 65,000 schools; more than 300,000 Key Opinion Leaders(KOLs); and build capacity of 4000+ last mile communicators to deliver messages effectively for our clients from Private, Government & Social sectors. DF has worked on social development and public health issues such as water, HIV AIDS, maternal and child health along with immunization and hand hygiene.

DF always stay true to the mission: To reach more people, in more places, more often, by creating (brand) experiences that are more memorable, resulting in more (brand) equity and more (brand) sales, we strive to deliver MORE to clients which give them winning advantage in any market place.

DF underwent a thorough selection process while competing with leading development organizations and received a social grant in spite of being a private player. DF wishes to bring the corporate sector pro-activeness, time-consciousness and result-oriented approach for addressing this development communication challenge. For DF, this is not just any social sector grant but a great opportunity to address development communication challenges, in future. Therefore, DF wishes to provide a unique, comprehensive and innovative solution to ensure client-satisfaction and emerge as a leading BCC organization which can handle any development communication challenge, going forward. While DF has the private sector goal-orientation, it is also extremely socially conscientious and sensitive towards the needs and wants of rural audiences. Therefore, DF is looking for a dynamic Program Manager, to be based at Gurgaon.

About GAVI-Unilever Project

Despite major strides made by the Government of UP, the overall health status of the state is poor. Low immunization status and high incidence of child deaths caused by easily preventable diseases like Diarrhoea and Pneumonia remains a major concern, with infant mortality rates much higher than the all-India level. Poor knowledge related to immunization and hand hygiene amplified with socio-cultural barriers to adoption of practices continue to contribute to low levels of service utilization and poor child health in the state.

This project aims to execute an ambitious demand creation strategy in UP that will stimulate the uptake of priority health behaviours by combining tried and tested behaviour change tools and innovative new solutions. Informed by behaviour change theory, practical field experiences and the latest available data, Dialogue Factory has designed a comprehensive multi-channel communications strategy incorporating research, creatives, mobile and aspects of community mobilization and interpersonal communication. These channels will be used in a synergistic way to ensure the widest possible reach and impact, while leveraging existing public and private sector infrastructure, systems and personnel in order to maximize cost effectiveness, scale and sustainability. The communications intervention will operate at multiple levels to not only engage families and communities but also networks of service providers, community leaders and other influencers and health system officials. The entire project is designed to build continuously the capacity of the government so that key lessons, products and methodologies can be transitioned to the government for scale-up and sustainability.

This behavior change communication (BCC) program has already been piloted (Phase-I) in 2 districts of UP, followed by a scale-up (Phase-II) in 12 districts. Phase III builds on Phases I and II; it provides an opportunity to strengthen the design of the intervention and make it more easily replicable, scalable, and sustainable. Phase I and II were built on interpersonal communication (IPC) or face-to-face engagements with parents using a trained “facilitator-duo” (FD) and also used digital/mobile and community led components to remind parents and reinforce the message of HWWS and immunization. The challenge for Phase III is to provide alternatives or options that can be presented to various stakeholders and sources to ensure scalability and sustainability of this unique child health platform beyond 2021.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.