Description

We are currently looking for a Data Analyst to join GroupM Nexus - Data & Technology. This function is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine Adtech and Martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

This role is a fantastic opportunity for personal and professional growth and to contribute to a high-performance team, focused on continuous learning, rigorous best practice and achieving high levels of customer service. The role requires a top-class candidate with excellent numeracy and proven analytics problem-solving skills to join our high energy, entrepreneurial team.

Reporting of the role

This role reports to the Analytics Director.

3 best things about the job:

1. Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.
2. Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve real business problems.
3. The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM agencies & business units.

Measures of success –

In three months:

• Gain an in depth understanding of the media landscape, be trained on the various media buying platforms specifically, data & analytics databases and tools and understand how GMS business operates
• Lead and roll out various analytics and attribution frameworks and best practices for campaign measurement
• Develop proficiency in clean room analytics such as ADH, Infosum, Liveramp etc.
• Develop relationships and earn trust with your own team

In six months:

• Working with the campaign delivery teams to deliver high value, in-depth analytics, and attribution including client site analytics, channel analytics, automated where possible. Part of this will be to ensure that prior to the campaign all tracking and assets are in place as required by the briefing, then monitoring throughout the campaign that data is being collected.
• Help develop standard and where possible automated advanced clean room analytics solutions that can be scaled across all agencies.
• Perform active stakeholder management to continue to evolve these analytics solutions as per the priority requirements.

In twelve months:           

• Work with the APAC Nexus teams to ensure the local and regional data analytics solutions are aligned and local needs are strongly represented at the regional / global level
• Develop proficiency in measurement frameworks in a post cookie era, leading experiments for measuring campaign delivery, brand health and marketing effectives / ROI.
• Be an expert in data and lead bespoke insight analytics work as the demand and function continues to grow – i.e. answering complex business problems posed by our clients, providing thought leadership in defining measurement strategies, etc.

Responsibilities of the role:

• Provide digital campaign analytics – including campaign delivery, measurement, and attribution using clean room technologies such as Google ADH, Meta AA and Amazon AMC
• Work with the analytics director to deliver campaign analytics for on-going projects in a timely fashion
• Create omni(digital)-channel measurement strategies for performance reporting
• Deploy data-driven attribution models to support campaign optimisation
• Develop and roll out frameworks around various attribution models

What you will need:

• Min 3 –4 years’ experience working within an analytical role
• Prior experience within a digital media role is highly desirable, particularly search, social and programmatic
• A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.)
• Proficiency in Excel (including but not limited to VLOOKUP’s, arrays, pivot tables, conditional and nested formulas, VBA/macros)
• Proficiency in SQL/ Big Query/GMP tech stack / Clean rooms such as ADH
• Knowledge or hands-on experience on analytics platforms like Google Analytics, Data Studio, Adobe Analytics, MMP such as Firebase, Appsflyer, Kochava etc.
• Evidence of technical comfort and good understanding of internet functionality desirable
• Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
• Proactive and results-oriented
• A positive, can-do attitude with a thirst to continually learn new things
• An ability to work independently and collaboratively with a wide range of teams
• Excellent communication skills, both written and oral
• An interest in media, advertising and marketing