Essence| Senior Media Planning Manager- Traditional

Media Planning Gurgaon, India


Position at GroupM

Overview of job 

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Friesland Campina, and the Financial Times. The agency is more than 1800 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit for more information and follow us on Twitter at @essenceglobal

Media Planning team is responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, Brand planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Reporting of the role

This role reports to the Business Director.

3 best things about the job:

  • A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest media group in the world
  • Vertical learning curve
  • A role where there is no limits for good ideas

Measures of success –
In three months:

  • Understood the Essence way of working and are able to navigate through the verticals
  • Handle the clients day to day requirements
  • Understand knowhow of all Media

In six months:  

  • Initiated and delivered at least 2 key projects
  • Team work , closely working with different functions
  • Create a 360 planning approach for new campaign

In 12 months:

  • Use of proprietary tools for annual plans
  • Understood the Essence vision of ‘Lean into change’ and its implication on business

Responsibilities of the role:  

  • Responsible for project management, media planning, timeline and budget control.
  • Work closely with the senior members of the client and the team.
  • To use the appropriate software tools to ensure accurate, timely and high quality analysis and reports
  • To create pre and post evaluation reports and share the same with seniors for reference before sharing it with clients
  • To provide quality analysis with action points for category competitive reports for clients
  • To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met.
  • To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client  

What you will need:

  • 6 years of relevant work experience
  • Proficiency in using MS office tool
  • Quantitative Skills- Standard excel commands, shortcuts, formulas
  • Industry software knowledge & Usage- TAM, IRS, TGI, BARC
  • Team Player
  • Excellent communication skills
  • Eye for detail
  • Meticulous process & executive management

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.