Description

This role reports to the Head of Biddable Search

3 best things about the job:

1. Get to work in a truly integrated team handling 360 aspects for a brand
2. Will work closely with the leading publishers such as Google & Facebook
3. Will be exposed to Programmatic

Measures of success –

In three months:

• Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation
• Create a road-map for the next year.

Responsibilities of the role:

Strategy & Consulting:

• Diagnose a client’s current situation their objectives
• Develop Media proposals in line with client needs
• Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly

Operations & Delivery:

• Grow strong relationships with all relevant contacts client side including Senior Management
• Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines
• Ensure SEM efficiencies are made by the proper use of tools and integration
• Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives.
• Allocate clients budgets to maximise the client’s return on investment
• Constant focus and optimisation on improving performance based metrics such as CTR, Avg CPC, CPA, etc.

Business Growth and Development:

• Be competent in spotting and driving opportunities for existing clients
• Work with Senior Management on new business & award entries
• Manage revenue and finance process
• Work with Senior Management to address goals and KPIs

Process & Team Management:

• Be competent at keeping an internal WIP document up to date
• Ensure team members are completing work on time
• Ensure all SEM output is SOX compliant and timesheets are completed accurately
• Provide on the job training, coaching and mentoring to Search Executive/Assistant
• Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines
• Provide timely feedback to ensure all search deliverables are of a high-quality
• Assist in the recruitment of new Search Managers, Executives or Assistants

What you will need:

• Minimum 4 years of SEM experience, ideally with strong operational track record
• Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture.
• Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads
• Strategic knowledge and implementation of SEO tactics is added advantage
• Consultative skills with a passion of making the complex simple
• Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions)
• Account and team management experience
• A demonstrably high level of initiative and resourcefulness
• Excellent administrative and organisational skills, with strong presentation skills
• Attention to detail with high levels of accuracy
• Ability to cope with conflicting demands and to prioritise tasks
• Ability to support others in problem solving
• Google Analytics and AdWords Individual Qualifications