Senior Campaign Analyst

Data, Analytics & Insight Bangalore, India Gurgaon, India Requisition ID:39507


Description

Position at GroupM Nexus

GroupM Nexus Offshore

 

Senior Analytics Executive GroupM Nexus Global Team, India

 

About GroupM Nexus Offshore

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire spectrum.

This team is responsible for delivering international solutions, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

About the role

Our Global Analytics Hub is the backbone of our 800+ person strong analytics practice globally.  The Analytics Hub functions as a center of excellence in creating efficiencies and driving standardization across all essencemediacom Analytics teams in North America, Europe, and APAC.  The Hub is involved in multiple areas of the business including media campaign analytics, tool development & automation and is critical to the continued success of our Global Analytics offering.

 

This role in the Global Analytics Hub Team will play a pivotal role in campaign execution, data management, campaign measurement, reporting and delivering insights that enable us to innovate the work we deliver at essencemediacom. You will be liaising with regional teams and external vendors to integrate data from various platforms, standardizing it and supporting the analytics team on multiple work streams /projects.

 

Some of the things we'd like you to do

        Provide support on Campaign Measurement, Brand Lift studies, Reporting and other data needs (ingestion, cleaning, delivery etc.)

        Code in SQL, Python to create reports and build dashboards.

        Use Big-query, Python, Data lab (GCP) and automate recurring workloads to improve efficiency

        Maintain underlying data infrastructure and troubleshoot data issues

        Generate meaningful insights from data using advanced analytics/statistical techniques and create dashboards and presentations for wider teams.

        Liaise closely with clients (internally and externally) on projects and work with key stakeholders to assess project needs and ensure best-in-class work is being delivered.

 

 

A bit about yourself

        2-3 years of relevant experience required

        Programming skills in SQL, Python/R

        Logical thinking and problem-solving skills

        Strong communication skills (verbal & written) and stakeholder management

        Adherence to quality & ability to plan & prioritize the work

        Passionate about data analysis, ability to troubleshoot data anomalies, pulling data from several sources, integrating it to create data layers/ repositories for data science models.

        Experience in applying big data, statistics, analytical techniques and technology to solve client problems will be preferred

        Experience in creating dashboards, reports, presentations and finding insights, and strong business acumen to provide actionable strategic recommendations will be preferred

 

More about GroupM:

 

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com 
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/

 

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.