Essence | Director - Media Planning

Media Planning Gurgaon, India


Description

Position at Essence

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

 

Some of the thing's we'd like you to do:

        Audience research in syndicated and 1st party data sources

        Creative spec management

        Creation of tactical plan presentation and supporting media plan templates

        Creation of campaign analysis plan templates

        Oversee the successful launch of campaigns using the “Launch Tracker”

        Maintain accuracy and timely updates of deliverable tracking documents for team

        QA of media plan set up conducted by various Activation team members

        Collate commentary on media performance and conduct first review on quality

        Adherence to team quality standard for reporting template and delivery

        Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention

        Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members

        Use understanding of campaign performance to contribute content to campaign wrap-up presentations

        Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows

        Manage accurate forecasts, media plans, and all key media planning documentation

 

A bit about yourself:

        At least 8-10 years’ experience in digital media, advertising, marketing

        Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

        Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)

        Experience in running Display, Video and Direct Response performance-driven digital media campaigns

        Ability to provide and meet forecasts of expected return of media investment

        Strong organizational skills with a keen ability to prioritize and multitask.

        Proven problem-solving skills and ability to think outside of the box 

        Ability to work independently and collaborate in a team environment

        Detail oriented and responsive, deadline-driven with strong reasoning skills

        Lead by example while motivating and coaching juniors on the team

        Manage Performance Development Cycle and Review process for juniors

 

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.