Mindshare | Media Planner - Digital
Description
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. Mindshare is seeking a dynamic digital enthusiast who loves to explore and innovate digital campaigns. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Business Director - Digital
3 best things about the job:
- You get to work some of the largest clients in the country.
- Get to work closely with top publishers such as Google & Facebook.
- Get to explore new digital platforms for your campaigns.
Measures of success –
In three months:
- Understand and manage client expectations and work on deliverables
- Independently manage the client and bring in new digital ideas for the client/brand portfolio.
In six months:
- Setting the digital way-forward for brands, setting the digital direction.
- New platform exploration and develop connected platform digital media solutions.
- Successfully pitch for new businesses.
In 12 months:
- Emerged as the contact person both internally and amongst clients for digital solutions.
- Become the team lead on the account.
- Showcase digital work done for awards.
What your day looks like at Mindshare:
- Develop and lead digital strategy and introduce innovative executions.
- Liaise with media partners to align objectives and strategies and provide input in negotiating and implementing digital media solutions.
- Oversee execution of media plans and help with implementation of new platforms. Be responsible for monthly spending.
- Develop reporting standards and track overall progress and target achievement.
- Maintain client relationships and drive digital agenda with client teams.
- Explore new platforms and maintain relationships with existing partners to get best deals as well as introduce new opportunities.
- Maintain client and partner relationships at appropriate levels.
What you’ll bring:
- Google Certified, (otherwise will need to be certified before the end of probation).
- Keen interest in digital and digital trends.
- Strong oral and written communication skills/ presentation skills and interpersonal skills.
- Go getter with a keen nature.
- Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
- Excellent time management skills with the ability to multi-task in high pressure situations.
- Demonstrated leadership abilities, especially with cross-disciplinary efforts.
Minimum qualifications:
- Candidate must possess at least a Master’s degree in Business Administration, or Marketing.
- 2 to 4 years exposure to experience in digital planning / marketing / media.
Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.