GroupM | International Job Fair - Digital Media Specialist

Media Planning Taipei, Taiwan


Position at GroupM

Reporting of the role

This role reports to Manager

3 best things about the job:

  1. The prospect of honing your skills in media planning/buying before you move on to lead and own a project
  2. The opportunity to learn on multi levels on a global brand where you will work with cross functional teams within a hugely vibrant work culture
  3. Be the person to take the extraordinary out of the ordinary and be the heart and soul of the brand you represent

Measures of success –

In three months:

  • Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation.
  • Implementation of media plans across both traditional and digital channels
  • Great understanding of your portfolio of clients

In six months:

  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
  • Mentor new Planners and assist in leading a small scale project (identify need, formulate idea into plan, set the scope and present to the Manager

In 12 months:

  • Assist in leading a medium scale projects (identify need, formulate idea into plan, set the scope and present to the Manager)
  • Participate in new business pitches

Responsibilities of the role:

  • Contribute to strategy development. This will include the ability to understand and interpret briefs and the application of insights to develop marketing and communications solutions
  • Identify and implement local media initiatives across multi-media platforms
  • Understand the client’s market position to achieve optimal negotiations for clients
  • Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
  • Ensure regular reporting is delivered on time and accurately
  • Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
  • Facilitate cross team learning and knowledge sharing
  • Develop and build relationships with clients, acting as first point of contact on account requirements
  • Work with internal specialist resources and group resources
  • Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues

What you will need:

  • 1 to 2 years’ experience in Media, Consulting, Ad-Agency, Digital Agency , Client side, Marketing or Media owner capacity
  • Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources
  • Show a depth of understanding of the industry, business, brands and consumers in client conversations
  • Strong communication and presentation skills
  • Strong excel skills
  • Meticulous and good at number-crunching
  • Google Analytics Certificates
ABout GroupM 
GroupM is the world's leading media investment company responsible for more than $45B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, as well as the outcomes-driven programmatic audience company, Xaxis.

GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.

About Taiwan
Taiwan is the fifth largest Asian market in terms of ad spend per capita. Here, TV is the most important form of media, with 89% penetration, but consumption rates are changing drastically, with 67% of TV watchers now getting their fix through the internet accessed on computers, mobiles, tablets and video on demand services.

Taiwan’s digital media market is truly a unique blend of local, regional and global players. It remains one of the most exciting cities in Asia, with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the Asia Pacific region.

GroupM Taiwan is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.