Essencemediacom | Planner
Description
Essencemediacom Hong Kong
Overview of job
Essencemediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Planner to join us. In this role, you will manage a set of clients and propose digital strategies across the full digital mix including Display, Mobile, Social & SEM to drive great results for our local & regional clients. As part of career growth, there will be opportunities to work on integrated campaigns as well.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Regional Client Partner (Regional & Local accounts)
3 best things about the job:
- You will work on various accounts which will challenge your critical thinking & creative ideations
- Having fun whilst learning on the job from best people in the industry
- Dare to be different to stand out from the crowd & strive to succeed
In this role, your goals will be:
In three months:
- You should be familiar with our proprietary tools & standard industry tools and team/account process.
- You should be able to come up with media recommendations, in consultation with the Business Director / Planning Director and handle day-to-day client queries on the media recommendations.
- You should understand and be able to handle the internal processes in GroupM & Essencemediacom in terms of planning, invoicing, and activations etc.
In six months:
- You should have master client reporting and tracking of booked media
- You would have confidently presented media recommendations to clients face-to-face
- You should have met all the clients that you work with, gained a fair knowledge of your clients’ businesses and understand how they work
- You should have built a comfortable rapport with your team members and your clients
In 12 months:
- You should have gained full knowledge/overview on your clients’ businesses, and know what works in order to achieve the clients’ business objectives
- You should be able to handle clients’ day-to-day activities and be able to propose ideas and challenge the briefs/requests
- You should have participated in new business pitches
What your day job looks like at Essencemediacom:
- Day-to-day client servicing and relationship management
- Work with various teams internally to support the client’s requests and manage campaign executions
- Coordinate with local Essencemediacom offices on campaign planning with APAC markets
- Offline campaign planning, including Print, OOH, to support entire campaign recommendation
- Digital & social display campaign planning, implementation and optimisation, along with integration with the wider comms
- Deployment of best-in-market targeting & tracking tools
- Extract, report & analyse clients’ digital campaign performance
Minimum qualifications:
- Graduate degree relating to business/marketing/communication
- 2-3 years’ experience in media planning/digital media, preferably in a media agency
- Excellent in spoken and written English & Chinese (both Cantonese & Mandarin)
- Experience and knowledge on SEM is a plus
- Experience with adserving tools such as Sizmek & Double Click
- Rigorous & comfortable with numbers
- Sensitive to numbers and great knowledge of Excel & PowerPoint
- Comfortable with meeting clients & great presentation skills
- A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital
- You are a team player with good interpersonal skills and you thrive in an energetic and fast paced environment
- Candidates with less experience will consider as Media Executive
About Essencemediacom
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Bayer, Richemont and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to Essencemediacom
For more information, visit www.essencemediacom.com
Find us on Twitter @essencemediacomglobal
Like us on Facebook atfacebook.com/EssencemediacomGlobalNews
Join us on LinkedIn at linkedin.com/company/Essencemediacom
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.