Mediacom |Manager -Investment Analytics

Data, Analytics & Insight Mumbai, India


Description

Position at MediaCom

Job title –  Investment Analytics

Overview of job
MediaCom is looking for an energetic, self-motivated Investment Analytics lead with 4-6 years of experience. The resource will be responsible for a range of media buying-related work on various brands including insights delivery for clients’ investment strategies.

Some of the key responsibilities include:

  • Strong understanding of Media Planning and Buying (basic understanding of Digital)
  • Manage Integrated Media analysis and clearly articulate recommendations to help drive improvements and innovative techniques to the buying team
  • Capable of consulting with business partners to assess and address information needs, and for managing, analyzing analytics and insights to influence key buying decisions
  • Manage all analytic efforts related to setting up a strong MIS and data hub Buying team
  • Demand forecasting, trend analysis, Data insights interpreting MIS, help automate periodic reports to Key Stakeholders and client
  • Ability to create visuals, dashboards, and reports to effectively communicate insights
  • Involve in various other areas to help identify and align on GroupM best practices
  • The individual will work closely with Analytics Lead and coordinate with Buying, Strategy, Planning, Implementation, and Finance / Billing teams on key businesses to drive the strategic advantage through more in-depth analysis of structured and unstructured data available.

 

The job requires him/her to have a strong data mining and analytic background. Comes with a lot of maturity and the ability to learn. It would be an opportunity to work with a team having varied experience. The range of clients mentioned here would only help the person to get to work not only on the core Traditional media but also on other emerging mediums.

 

Reporting of the role

This role reports to the Investment Lead Analytics, Mediacom

3 best things about the job:
(This can be more light-hearted, while still highlighting the core aspects of the role)

  1. Opportunity to grow both personally and professionally.
  2. Completely managing the analytics journey for key brands & opportunities to add value for the larger agency ecosystem.
  3. The opportunity to work on the best of accounts of MediaCom.

 

What you will need to be:

  • High commitment & passion toward learning, growing & moving up your career
  • Extremely flexible attitude and an ability to read complex data and articulate it well
  • Quick turnaround time & sharp analytical skills
  • Should have an inherent passion for data and data-driven thinking and be adept at extracting patterns from volumes of data to drive strategy and operational efficiencies
  • Ability to work well under pressure. Able to handle tough situations with clients, auditors, internal stakeholders & media owners.
  • A passion for all things media, with a strong understanding of industry trends in media
  • Excellent interpersonal and communication skills – both written and verbal.
  • Self-motivated and develop newer insights
  • Experience identifying opportunities for organizational/process/system improvements and supporting the development of robust solutions to realize them

 

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell, and Universal. In 2015, MediaCom was recognized by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

 

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.