Wavemaker | Group Head- Digital analytics

Data, Analytics & Insight Bangalore, India Requisition ID:27981


Position at Wavemaker

Wavemaker is an agency of GroupM, the world’s largest media investment company and is part of WPP. We are currently looking for a Audiences & Analytics Lead to join us. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Mandatory Skills - Google analytics/GA360 Implementation & Google Tag Manager

Role & Responsibilities:

Years of Experience -3 to 7 years
- Candidate should have at least 3 yrs of working knowledge with google analytics.
-Candidate should have at least 3 yrs working knowledge of google tag manager.
-Gather and document business, technical and reporting requirements that drive the metrics architecture for enterprise implementation.
-Developing and modifying JavaScript code and variables to execute web analytics strategies.
- Managing the data capture settings of the primary web analytics platform
- Collaborating with technical development/web technology teams for the implementation of data capture techniques.
- Diagnosing data capture issues and work with teams to resolve
- Validating and debugging implementation and follow up until issues are resolved
- Build tagging requirements and specifications for Google analytics 360 / GA4 and Google Tag Manager
- Coordinating with other business and technical owners that receive and process the Google Analytics data
- Maintain documentation of technical implementations and spec explanations
- Enable all analytical tagging/reporting targets
- Tag testing for pre and post production
-Creation of Google analytics account, properties, VIEWS, filters and goals
-Working knowledge of Google analytics reports

Must Have skills-

Google Analytics(Implementation + Analysis)
Google Tag Manager

Good to Have Skills –

Expertise in Adobe Analytics
Expertise in CRO + AB testing
Expertise in BigQery + GCP
Microsoft Certification in HTML, CSS,JavaScript & SQL
Expertise in GA API's
Expertise in statistics & predictive analytics

Expertise in CDP
Expertise in R or Python


More about Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.comTwitter and LinkedIn 


About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.