GroupM Nexus INCA I Executive KOL

Social Media & Content Jakarta , Indonesia Requisition ID:30312


Position at GroupM Nexus INCA

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Executive KOL to join us that will working hand in hand with leading Beauty Industry client. In this role, you will be responsible for influencer research, influencer recommendations for different campaigns, and managing the influencers content for specific campaigns, and campaign reporting.

 At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us

 Reporting of the role

This role reports to: Influencers Manager and Client Lead

3 best things about the job:
1. Work with some of the largest, and most recognizable brands the world.
2. Collaborate with the largest and most influencers in Indonesia.

  1. Creative freedom to drive interesting influencers selections and content for clients.

In this role, your goals will be:
In three months:

  • Become familiar with each client brands and expectations.
  • Understand current influencer and partners/vendors.
  • Learn the internal workflow between account, strategists, and influencer specialists.
  • Ability to comprehend the brand brief properly.
  • Comfortable researching and creating influencer recommendations.
  • Create influencers Selection to meet client expectation and KPI.
  • Develop basic reports on excel.
  • Manage influencers contract and payment requests through external partners.

 In six months:

  • Able to create and run an influencer campaign from brief to report.
  • Confident to collaborate with clients about types of contents and influencers selection that suitable for the campaign.
  • Comfortable talking to and presenting directly to clients when necessary.
  • Build relationships with both internal and external stakeholders (i.e. peers, clients, partners).
  • Develop reports and/or insights to clients when needed and/or at the end of the campaign.
  • Educate internal team about influencer research/trends and its values.
  • Contribute to influencers database by spotting & adding new influencers.

 In 12 months:

  • Expert in Beauty Influencers landscape.
  • Build and maintain strong and long term relationship with engaged influencers.
  • Provide insight and good suggestions for running campaigns using influencers.
  • Assists strategies and tactics that are new and cutting edge together with Strategist.
  • Recommend the use of new tools to improve research and reporting capabilities.
  • Have a strong reputation within GroupM and outside partners.

 What your day job looks like at GroupM:

  • Day is split between independent work and collaborative meetings.
  • Meetings are set to help you understand campaign objectives.
  • Individual work will focus on:
  • Market research
  • Influencer research
  • Creating influencers recommendations and presentations
  • Project management for active campaigns.
  • Monitor and manage the performances.
  • Reporting for completed campaigns.

What you’ll bring:

  • Positive attitude and willingness to learn.
  • Strong work ethic and ability to communicate.
  • Ability to be organized and prioritize multiple tasks/deadlines.
  • Basic understanding of influencers and marketing.

 Minimum qualifications:

  • Bachelor’s degree preferred
  • Minimum 1 years relevant experience in influencer or publisher industry
  • Understand influencer landscape overall
  • Have good experiences on handling Influencer marketing project.
  • Knowledge of creative/media agency ecosystem.
  • Ability to communicate effectively at all levels
  • Good in English and Indonesian language
  • Beauty Enthusiast is a plus point

 More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -

 About Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the radar for multi-national companies seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth.  There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready to create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.