GroupM l Senior Manager/Manager, Performance Marketing

Performance Kuala Lumpur, Malaysia


Position at GroupM

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager/ Manager, Performance Marketing to join us. In this role, you will be responsible for leading the Performance teams on clients in your portfolio.  Working across a range of diverse, well-known brands, you will be delivering high quality Search & Performance Marketing campaigns.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
This role reports to: Associate Director, Performance Marketing


3 best things about the job:

  1. Being mentored by the best agency performance marketer in the region
  2. Having fun in a company whose core manifesto is to have it people THRIVE
  3. The opportunity to expand your skillset in to all areas of media & marketing, through our range of specialist divisions and WPP partner companies

In this role, your goals will be:
In three months:

  • An in-depth knowledge of GroupM’s approach to Search Engine Marketing
  • Helped to manage and regularly optimize key client accounts
  • Provide regular reporting to key internal and external stakeholders

In six months:

  • Become proficient across SEM account management and optimization tools/techniques
  • Implemented account optimization that have made a measurable impact to our client’s campaign performanc


In 12 months:

  • Become proficient across SEM account management and optimization tools/techniques
  • Implemented account optimization that have made a measurable impact to our client’s campaign performance

What your day job looks like at GroupM:

  • Lead the assigned teams and strategically build, manage and optimize digital campaigns on major platforms (Google, Facebook, LinkedIn, Twitter)
  • Lead and strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries
  • Analyse campaign performance and make statistically stable and relevant optimizations and recommendations
  • Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met
  • Identify new product opportunities that will enhance clients’ digital front
  • Assist Associate Director in taking on the role in Research & Development of new products and services
  • Attain Google AdWords and Analytics certifications
  • Attain Facebook Studio Edge certifications
  • Independently manage and work closely with clients
  • Manage a small team within a business unit and be responsible for team coaching and day-to-day supervision
  • Assist the Associate Director in business development strategies
  • Assist the Associate Director to manage and deliver revenue targets

What you’ll bring:

  • Knowledge of digital marketing preferred
  • Proactively seek feedback on your work to take it to the next level
  • Detail oriented, responsive to deadlines and able to multitask
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
  • Client servicing experience and good interpersonal skills
  • Knowledge and experience in UX, Paid Search & SEO is an added bonus


Minimum qualifications:

  • Minimum 3 years working experience in Digital Marketing or relevant industry
  • Strong analytical, problem solving and time management skills
  • Creative and a good team player


More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn -

About Malaysia

The new office in Empire City, Kuala Lumpur – a modest city on steroids booming with new muscular architectures.  Housing all our agencies in a world class office at WPP Kampus will forge greater ties with the rest of WPP.

The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30.  You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.

Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.