SPECIALIST
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Reporting Line: Digital Manager
3 Best Things About the Job:
- Ownership of campaign performance and direct impact on client success.
- Opportunities to develop advanced skills in digital marketing.
- Collaborative work environment with exposure to leading industry tools and technologies.
Responsibilities:
- Independently manage and execute digital campaigns across search, social, and programmatic platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).
- Proactively optimize campaigns to achieve client KPIs.
- Conduct in-depth analysis and reporting, providing actionable insights.
- Contribute to campaign strategy development.
Goals:
3 Months: Demonstrate proficiency in managing campaigns across all platforms and achieving performance targets.
6 Months: Lead campaign optimization strategies and contribute to innovative solutions for clients.
12 Months: Mentor junior team members and contribute to new business pitches.
What You'll Bring:
- Bachelor's degree or equivalent experience in a related field (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).
- 1-2 years of experience in digital media or agency environment.
- Strong understanding of digital marketing concepts and platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).
- Excellent analytical, creative thinking, and problem-solving skills.
- Proactive, highly motivated, and results-oriented, with a commitment to continuous improvement.
- Effective communication, teamwork, and time management skills.
- Highly organized and detail-oriented, responsive to deadlines and able to multitask.
- Fluency in business English and Japanese. Bilingual ability is a plus.
- Strong data analysis skills are a plus.
About Japan
Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.