Digital Director

Programmatic, Biddable, Paid Media & SEO Melbourne, Melbourne


Description

Position at Essence

Essence is a full-service agency of over 2,000 Essentials in the use of analytics and technology to create valuable, relevant, and trustworthy advertising. Day to day, we work to make brands more valuable to the world by combining the principles of data science and the power of technology to enhance the strategy, creativity and human expertise behind our work.

Essence services clients including Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times and manages US$4.5B in annualized media spend. Essence deploys campaigns in 121 markets across 22 offices around the world. Essence is a part of GroupM and WPP.

For more on our inclusive culture and diverse disciplines visit essenceglobal.com and follow us on Instagram at @essence_global.

The Lowdown

As the Digital Director in Melbourne, you will run the Digital team to deliver cutting edge and integrated search social and programmatic campaigns. You will ultimately be responsible for the quality of the search and digital product and lead strategy and innovation. You will liaise with internal stakeholders and develop close relationships to create and maintain synergy between the areas. You will own the relationship with partners, industry stakeholders and senior management team from clients.

Three best things about this job

  1. Lead Digital team members and guide the overall delivery of digital services to our clients
  2. Develop integrated digital marketing strategies to ensure they are integrated, brilliant and deliver upon objectives
  3. Manage relationships at all levels both internally and externally

What’s your role -

In 3 months:

  • Establish client and team confidence in you as a leader of the area
  • Build a solid understanding of Essence's strategic and client service offering
  • Establish solid relationship with all key stakeholders

In 6 months:

  • Focus on team development
  • Refine strategic and client service offering
  • Develop the teams broader view of Search and Digital Performance channels within the marketing communication framework

In 12 months:

  • Run a high performing team to hit and exceed client targets and expectations
  • Consult with stakeholders to build strategy and accounts to achieve client KPIs
  • Play a lead role in new business pitches when Search and Digital Performance channels

And Beyond:

  • Opportunity for senior client exposure on your dedicated patch of products
  • Become the master of your patch, identify and scope out proactive first to market opportunities or optimisations
  • Become a trusted source of digital expertise for your client patch
  • Cement yourself as a core member of a truly unique integrated media and creative team

What will help you succeed

  • Strong experience in paid media across search, social, programmatic
  • Experience in utilising planning tools and ad-servers
  • Familiar with Google stack and ideally Salesforce
  • Understanding of Media best practice
  • Exceptional attention to detail across all trading and planning processes and client communication
  • Proactive approach to improving media knowledge and capability
  • Highly organised, project management and coordination skills
  • Attention to detail with an effective and efficient working style
  • Able to communicate effectively and work as part of the wider team
  • Enthusiasm for online media and keen to develop a career within media