GroupM | Executive/Manager, Social Buying

Programmatic, Biddable, Paid Media & SEO Jakarta , Indonesia


Description

Position at GroupM

Overview of the Job

The GroupM Services team adopts a collaborative and customer-centric approach in delivering high value and innovative solutions for GroupM Agencies (Mindshare, Wavemaker, Mediacom) and their clients, including the activation and execution of dynamic media campaigns.

The Social Buying Executive/Manager contributes to or leads a team in GroupM Services that executes the Paid Social media/advertising campaigns for clients across GroupM Agencies (Mindshare, Wavemaker, Mediacom). Minimum 2 years experience (for Executive level) or minimum 3 years experience (for Manager level) in Digital/Social Marketing with knowledge and experience on Paid Social platforms including Facebook Business Manager.

Reporting of the role

Social Buying Lead, GroupM Services


GroupM Services Responsibilities

The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The following are the responsibilities of the GroupM Services (Social) Buying team and the varying degree of complexity is subject to individual job level:

  • Ensure solid team’s understanding of brand, deliverables and campaign KPIs for all GroupM Agencies’ clients in their portfolio Ensure team understanding of media behaviors and how the target audience interacts with Social touchpoints (i.e. Google, Facebook, LinkedIn, Twitter)
  • Proactively identify opportunities to improve and enhance clients’ campaigns and advice GroupM Agency accordingly
  • Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
  • Ensure team understanding and compliance with finance process (optimization requirements and schedule updates), GroupM policies and procedures
  • Facilitate cross-functional collaboration by demonstrate openness to new ideas and interest in learning from colleagues with different expertise.
  • Incentivize and facilitate sharing of good practices and knowledge of new trends, channels and technologies across Social activation


Individual Responsibilities

  • Independently plan (create media schedule) full funnel planning tactics for Social activation (i.e. awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms (Core platforms: Facebook, LinkedIn, Twitter are required; Additional platforms such as LINE, TikTok, Snapchat, Pinterest is highly recommended)
  • Lead and implement Social campaign activities of established local and global brands across multiple industries
  • Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
  • Attain Facebook Blueprint Planner and Buyer certifications
  • Attain Twitter Flight School Badges
  • Manage a cluster team and be responsible for team coaching and day-to-day supervision
    • Any other project or tasks as assigned from time to time

    Mandatory Qualification and Skills

    • Minimum of 3 years of experience in Digital/Social Marketing or relevant industry
    • Manager level: At least 1 year in managing people demonstrated by ability to drive people towards joint goals, mentor, coach and motivate them as well as hold them accountable for their results. 
    • Knowledge and experience in on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement
    • Long term commitment to personal and company growth
    • Nurturing mindset. Strong sense of accountability and desire to grow and support the team’s growth through intense learning and re-application.
    • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo. 
    • Meticulous attention to detail and effective communication skills 
    • Able to efficiently prioritize and delegate tasks in a fast-changing environment
    • Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment 

    Desired Knowledge, Skills, and Attitude

    • Strong analytical, problem solving and time management skills
    • Creative and a good team player
    • Knowledge of digital marketing preferred
    • Detail orientation and well-organized
    • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
    • Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints
    • Relationship skills and aware and respectful of diversities 

    About GroupM Indonesia

    With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It’s increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

    Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

    We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.