Mindshare | Partner - Digital

Performance Gurgaon, India


Description

Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Partner - Digital to join us. In this role, you’ll provide strategic direction and leadership within the digital group to build digital product offering and to deliver the most effective and innovative communications plans. As a recognized digital expert, you’ll also be responsible for all guiding the digital team and ensure smooth delivery of day-to-day digital operations on the accounts.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

 Reporting of the role

This role reports to the Principal Partner 

3 best things about the job:

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  2. Working within a proven, fast growing Media specialists servicing some of the biggest brands in the region 
  3. A revenue driving role with the market leader in a high growth sector of the marketing services industry

In this role, your goals will be:

In three months:

  • Formulate digital strategy for client’s business and ensure that recommendations and decisions are consistent with client’s objectives and strategies
  • Offer newer media options, and building a strong media product
  • Keep abreast of current events in target markets that impact client’s business

In six months:

  • Support training of digital staff and recommend actions to manage individual career paths
  • Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry.

In 12 months:

  • Oversee media financial management profitability of the Client account

What your day job looks like at Mindshare:

  • Formulate digital strategy for client’s business and ensure that recommendations and decisions are consistent with client’s objectives and strategies
  • Assume lead role in integration of client’s media efforts and demonstrate full understanding of client’s businesses as basis for all future work
  • Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations
  • Actively promote GroupM’s ambition and values to all media partners by establishing strong relationships with key media owners
  • Investigate all new opportunities from a broad perspective to determine appropriateness and soundness of idea
  • Manage GroupM’s digital planning and implementation resources and partner agencies, where applicable, to deliver quality and timely programs & buys
  • Continually seek innovative and breakthrough ideas, approaches and solutions
  • Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and help in advise on implementation

What you’ll bring:

  • Understanding of new age digital ecosystem with focus on programmatic, data based media approach, integrated digital management
  • Strong understanding of Biddable media strategy & planning covering – search, social & Programmatic media
  • In depth understanding of Adtech ecosystem including GMP, BAV, Measurement etc
  • Possess and demonstrate excellent understanding of media fundamentals, including media math, target audience development, and communication goals
  • Demonstrate sharp strategic thinking and effective problem-solving skills
  • Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
  • Adherence to tight deadlines while delivering flawless work
  • Extremely business-minded and detail-oriented, with clear and proven organizational skills
  • Excellent verbal and written communication skills
  • Show ability in training and leadership capability
  • Appropriately and openly participate in team, agency, and industry initiatives
  • Demonstrate genuine curiosity and interest in our client & it’s business
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint

Minimum qualifications:

  • 12+ years of related media/communications planning experience, with focus on team leadership and management
  • Post Graduate degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

 

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

 At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.