Mediacom | Systems Intelligence Associate Director (Analytics) APAC

Data, Analytics & Insight Singapore, Singapore


Description

Position at MediaCom

In this role, you will be responsible for to implement customized analytics and attribution strategies to deliver greater media effectiveness for the MediaCom regional Systems Intelligence hub. The role supports and guides the media planning and strategy teams so that best practice tools and practice are implemented across all clients. They are responsible for formulating testing and optimization, while overseeing the execution of recommendations for optimal performance. The role would be based out of our Asia Pacific centre in Singapore and cover multiple markets across the region.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Head of Systems Intelligence, Asia-Pacific (data science/analytics)

3 best things about the job:

  1. Opportunity to work directly with the world’s biggest brands on high profile advanced analytics consulting and implementation projects regionally and globally
  2. A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
  3. Working within a proven, high performing team with an excellent network of support and development opportunities within MediaCom-GroupM and WPP

Responsibilities of the role:

  • Manage project quality and timely delivery on diverse econometric and quantitative marketing/media consultancy projects
  • Collaborate with multi-functional project teams of data engineers, statisticians, media strategists, and media planners to successfully deliver projects
  • Fulfils our commitment to advanced analytical measurement including the application of AI and ML to improve media decision making, alongside our Systems Intelligence team.
  • Ability to tell data-driven decision support stories by collecting, analysing, and visualizing data
  • Combine statistical results with strategic thinking and business requirements to create cohesive stories and actionable results for clients
  • Build effective working relationships with the Systems Intelligence team and wider MediaCom

What you will need:

  • 8+ years of experience in marketing analytics, digital media, business intelligence, reporting, or related field(s)
  • Expertise in some or all the following is highly desirable
    • Programming languages: R, Python
    • Database/Cloud platforms: SQL, Google Cloud Platform, Microsoft Azure, AWS
    • Visualisation tools: Microsoft Power BI, Google Data Studio, Tableau, Datorama
    • Web analytics: Google Analytics 360, Adobe Analytics
  • Experience of managing analytics teams consisting of at least 2-3 team members
  • In-depth practical and theoretical knowledge of machine learning for predictive modeling, and analytical techniques would be a strong advantage
  • Experience with advanced analytic techniques, such as factor analysis, predictive modelling, logistic regression, and cluster analysis, segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, advertising effectiveness, consumer profiling, attribution modeling, and market mix, and ROI measurement
  • Knowledge on harmonizing CRM, 1st party and 3rd party data from multiple sources to harness valuable insights using ad tech and data harmonization tools
  • Strong attention to detail, highly entrepreneurial, open-minded, persistent and highly collaborative
  • Superior written, presentation, analytical, quantitative, and verbal skills
  • You should be culturally flexible and enjoy working with teams from across different countries, and be comfortable traveling if required
  • Strong PowerPoint skills, advanced Microsoft Excel to manipulate and analyse data

 

More about MediaCom

Welcome innovators, initiative takers and instigators. We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

 

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to Mediacom

For more information, visit www.mediacom.com

Find us on Twitter @mediacomglobal

Like us on Facebook at facebook.com/MediaComGlobalNews

Join us on LinkedIn at linkedin.com/company/mediacom

 

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.