Senior Media Planning Manager
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
About Media Futures Group:
Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
Role Summary and Impact
We are looking for a dynamic and strategic Planning Senior Manager to lead Demand Generation (Demand Gen) media planning initiatives. This role requires a deep understanding of B2B marketing, performance media, and demand generation strategies, including Content Syndication, Events, Webinars, Telemarketing, and other lead-generation tactics. The ideal candidate will be responsible for developing and executing multi-channel demand-generation campaigns, optimizing performance, and collaborating with cross-functional teams while managing client relationships effectively.
Skills and Experience:
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Key Responsibilities:
- Develop and execute data-driven Demand Gen media strategies that align with client business goals.
- Lead media planning across various Demand Gen channels, including Content Syndication, Events, Webinars, Email Marketing, and Telemarketing.
- Collaborate with cross-functional teams, including creative, analytics, and client servicing, to ensure integrated campaign execution.
- Drive co-marketing initiatives with strategic partners to enhance brand reach and lead-generation efforts.
- Leverage AI and automation tools to improve campaign efficiency, audience targeting, and lead quality.
- Analyze campaign performance, provide insights, and recommend optimization strategies to improve ROI.
- Develop and execute ABM (Account-Based Marketing) strategies, leveraging data-driven insights to engage high-value accounts.
- Drive audience strategy and segmentation, leveraging first-party and third-party data for effective targeting.
- Stay updated on the latest B2B marketing trends, media innovations, and best practices to enhance campaign effectiveness.
- Manage client relationships, acting as the primary point of contact to understand their business challenges and propose tailored solutions.
- Work closely with media vendors and partners to ensure the seamless execution of demand-generation campaigns.
- Develop and present strategic recommendations, performance reports, and insights to internal teams and clients.
- Lead and manage a team, providing mentorship, guidance, and support to enhance their skills and performance.
- Train, and develop team members, fostering a culture of continuous learning and professional growth.
Qualifications & Skills:
- 4-6 years of experience in media planning, digital marketing, or demand generation within a media agency or relevant industry.
- Strong understanding of B2B demand generation, lead generation, and account-based marketing (ABM) strategies.
- Hands-on experience with Content Syndication, Event Marketing, Webinars, Email Marketing, Telemarketing, and Digital Demand Gen strategies.
- Knowledge in Google Ads, LinkedIn Ads, Programmatic Platforms, and Martech tools.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Proven experience in client management, with excellent communication and presentation skills.
- Experience with budget management, forecasting, and performance tracking.
- Experience in managing budgets and vendors to deliver effective marketing programs at scale.
- Experience managing multiple stakeholders across concurrent campaigns.
- Passion for innovation, data-driven marketing, and continuous learning in the media landscape.
- Demonstrated experience in team management, including mentoring, performance evaluation, and professional development.
Why Join Us?
- Work with top B2B brand and drive impactful media strategies.
- Be part of a collaborative, innovative, and data-driven team.
- Opportunity to grow and enhance your expertise in demand generation marketing.
- Competitive salary and benefits, with professional development opportunities.
If you're passionate about driving business growth through media planning and demand generation, we'd love to hear from you! Apply now and be part of a team shaping the future of B2B marketing.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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