Senior Media Planning Executive, GroupM Nexus Global Team, India

GroupM is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive Programmatic to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.

This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role: This role reports to the Associate Director Media Planning or Media Planning Manager

3 best things about the job:

• Opportunity to work for a well-known international brand
• Work with talented colleagues across various digital media disciplines
• Learn about the APAC digital media landscape and learn more about data management

In this role, your goals will be:

In 3 months:

• You will go through an onboarding process to understand the processes and guidelines to the account and related tasks
• You will be introduced to all stakeholders and lead in current campaign operations
• You will start to manage digital executions together with your junior

In 6 months:

• Manage manipulate data and create charts for reports and depth insight develop
• Drive strong analytical skills with consideration to company/client objectives

In 12 months:

• Further innovative media solution and deep insights

Some of the things we would like you to do:

• Audience research in syndicated and 1st party data sources
• Creation of tactical plan presentation and supporting media plan templates
• Creation of campaign analysis plan templates
• Oversee the successful launch of campaigns using the “Launch Tracker”
• Maintain accuracy and timely updates of deliverable tracking documents for team
• QA of media plan set up conducted by various Activation team members
• Collate commentary on media performance and conduct first review on quality
• Adherence to team quality standard for reporting template and delivery
• Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations
• Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
• Manage accurate forecasts, media plans, and all key media planning documentation

A bit about yourself:

• At least 1-2 years’ experience in digital media, advertising, marketing
• Decent verbal and written communication skills in English and Intermediate MS Office skills including Excel/Gsheet and PowerPoint/Google Slide
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Experience in running Search, Display, Video and Direct Response performance-driven digital media campaigns
• Ability to provide and meet forecasts of expected return of media investment
• Strong organizational skills with a keen ability to prioritize and multitask.
• Proven problem solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment
• Detail oriented and responsive, deadline-driven with strong reasoning skills

More about GroupM:

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/
 

More about GroupM Nexus Global Team:
 

GroupM Nexus Global Team is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

Discover more about GroupM Nexus Global Team at https://www.groupm.com/groupmnexus/

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.