REPORTING OF THE ROLE This role reports to the Head of Programmatic 3 Best Things About The Job - Work for the world’s largest programmatic Media & Technology Platform globally.
- Consistently learn from the people leading the digital ad revolution
- Great work environment
MEASURES OF SUCCESS In three months - Be trained on the various Platforms & Tools and how insight and analytics fits into the bigger team
- Adheres to operational excellence in terms of managing performance and branding campaigns from start to completion.
- Be responsible for delivering external and internal KPIs
In six months - Be the person whom the agencies go to for day-to-day programmatic insight and activities. Propose ideas and activities to answer identified challenges.
· Drive the agency and client engagement with demonstration of insightful programmatic learning and data driven audience strategies. In 12 months · Test and learn different optimization strategies and knowledge share with the team - Coordinate with finance team to ensure billings are managed accurately
RESPONSIBILITIES OF THE ROLE 1. Accurate reporting of campaign performance Campaign Pacing, Performance vs KPI, Margin, Campaign Strategies (both performing and non-performing) and recommendations / actions taken 2. Campaign Management Oversee and handle all campaigns across the product portfolio. This includes campaign setup to reporting. 3. Agency / Work Management Any agency requests that is within scope such as but not limited to weekly reports, site tagging should be accomplished within 1 business day. Answers agency inquiries articulately and accurately as soon as possible or should not exceed 1 business day What your day job looks like at Mindshare - Client servicing, relationship management and demonstrating expertise in programmatic advertising.
- Maintain an in-depth knowledge of client businesses and ensure programmatic strategies align with brands & corporate business outcomes.
- Collaborate with the Engagement Team to plan and develop ideas for “programmatic/audience first” strategies.
- Work closely with the core team on data and analytics.
- Be unafraid to push back, be bold and stand your ground in terms of ideas internally and externally.
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