Finecast | Product Lead

Buying, Trading & Investment Mumbai, India


Position at Finecast-APAC


GroupM is the leading global media investment management operation in the world. Finecast, a part of GroupM, enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.

We are looking for a Product Lead to support Finecast’s accelerated growth in India, responsible for evangelizing Finecast across the market, client strategy and planning, revenue ownership, building a client base, and building and leading a team.

Reporting Line

This role reports to the Head Media Buying & Partnerships


The Role Objective

The right person is going to play a critical role in supporting Finecast’s accelerated growth in India; Primarily this role will focus on:

  •  Working with stakeholders in the business, as well as external suppliers and technology providers, to build out and maintain a cohesive strategy for product development and management.
  • To educate and inspire clients regarding Finecast products.
  • The successful candidate will work within the Product, Data, & Analytics team and report directly to the Head of Product, Data, and Analytics.
  • Provide impeccable Product leadership to a growing team
  • This role is required to support the product and platform developments that will enable Finecast to build a best in class set of features and functionality, which supports the requirements and expectations of clients, whilst delivering against aggressive growth targets. The decisions made around the platform must reflect the short terms needs to grow, as well as the longer term aspirations of achieving a solid base on which to build.
  • The Finecast products consist of technical solutions, services, and operations that allow for effective delivery and measurement of Advanced and Addressable TV advertising.
  • Management of the product will involve the design, creation, enhancement, and maintenance of new and existing features, functionality, and processes

Experience Required

  • Minimum of 10+years product management or development
  • Proven record of delivering on key business objectives
  • Media industry experience, preferably within an agency, ad tech company or media owner
  • Knowledge of media trading, ideally video and TV
  • Project management (agile, waterfall, etc.)
  • Comfortable in speaking to any level of seniority
  • Exposure to business development practices
  • Knowledge of and experience with:

o Digital advertising technology

o Front-end development and UX

o Data management and analytics

o Proficiency with SQL across multiple database platforms (MySQL, SQLServer)

  • The assessment and prioritisation of projects to determine the focus
  • Identify and prioritise new product features to enhance the Finecast offering
  • Define and execute product vision and strategy for current and new products 
  • Gather and prioritise business requirements and needs from relevant stakeholders, both internally within Finecast and externally with GroupM, agencies and clients
  • Research market trends, new technologies and competitor offerings to keep up to date with the industry and inform the product roadmap
  • Design and scope new products to align with the strategy of the business 
  • Support and input into the global product strategy, allowing for alignment between the regions in which Finecast operates
  • Review the assessment and enhancement of current product suite to ensure that they are fit for their purpose
  • Work closely with agency partners to help build addressable TV into their client strategic framework, helping them to articulate a clear benefit of including Finecast in their “screens” strategy
  • Integrate the use of Finecast’s Household planning tools to understand, refine and develop data-driven addressable TV activations based on what their client is trying to achieve
  • Understand key drivers of growth and develop use cases for addressable TV that use data, technology, and scale to demonstrate meaningful and measurable results
  • Develop and manage client-onboarding, ensuring your strategic approach with every client is integrated within your agency team and internally with the Finecast
  • Develop the measures of success for each client strategy and addressable TV activation you design with the client. Analyse and synthesize the data you have available to you and communicate your recommendations to the agency that glean insight and learnings that support your strategic recommendation
  • Create competitor-insights content and educate the internal teams so that they are aware of other comparable product in the market

  • Work with product marketing on product positioning so that there is consistent messaging delivered 

  • Work with third-party suppliers to coordinate and manage ongoing service agreements

  • Manage RFPs for new systems and services related to product development

  • Lead testing programmes for new products and features

  • Keep business stakeholders informed on product roadmap and development

  • Support business investment decision with insight and business case development

  • Inform product pricing decisions to ensure profitability

Skills and Behaviours

  • Highly energetic personality – a motivator to the team and clients
  • Leadership – easily move others to action by planning, motivating, organising and controlling work being done
  • Passion for the company’s mission
  • Critical Thinking – strategic and highly analytical
  • Goal Oriented – naturally motivated to reach goals
  • Interpersonal/Negotiation/Communication Skills – an innate ability to channel different points of view; Able to establish and maintain excellent relationships and credibility quickly; Create team atmosphere with internal staff while achieving key objectives; Excellent consulting skills as well as technical writing and public speaking
  • Maturity – provide a good balance of risk taking and judgment; Is aggressive and confident; Able to operate independently.
  • Strong sense of initiative and personal ownership
  • Collaborative worker – able to drive independent initiatives but also share with and support the wider team.

About Finecast

GroupM, the media investment group of WPP, on the 27th Sep, 2018 announced the launch of Finecast, a company delivering precision and accountability to advertising on the most powerful advertising and branding medium - television.

As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. GroupM launched Finecast to solve this challenge.

Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. It helps advertisers address hard-to-reach TV viewers through a single access point with standardised measurement. All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.

Each Finecast campaign is custom built around the advertiser’s audience target or response objective for TV campaigns and provides a more targeted and faster path to market than traditional linear TV advertising. Finecast is already seeing demand for .

About GroupM -

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -

About India -  

Digital media advertising in India continues to grow at 30% in 2018, cementing India’s position as the second largest internet market with close to 500 million users by end of the year. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

GroupM India is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.