GroupM | Senior Account Executive/ Associate Manager
Description
Overview:
GroupM is currently seeking an Sr Executive/ Associate Manager to join our team. This team is dedicated to servicing the global media and data needs of one of the world’s leading technology companies – IBM. At our core, we are focused on building an agency model for the future that is centred around streamlined workflows and an Audience First approach utilizing data and performance as our twin north stars; all while pursuing the goal of thinking big, driving fundamental change, fostering deep collaboration and most importantly: achieving results.
Our people are all about working smart, being nice, and having fun. Our goal is to evolve the traditional concept of an agency into a collaborative model fusing IBM, GroupM, and Ogilvy and we are looking for people like you to help us accomplish this.
Reporting of the role
This role reports to: Asst. Director Integrated Planning
3 best things about the job:
· Responsibly managing clients' media budgets across various tactics, including digital display, content syndication, broadcast, print, and out-of-home (OOH)
· Demonstrate expertise by selecting media partners and negotiating favorable rates, considering clients' goals and target audiences.
· Use data to continuously monitor campaign performance, evaluate metrics, and make data-driven decisions to optimize campaigns and achieve optimal results.
Your essential skills revolve around media expertise and strong communication. You will be responsible for the performance, including quality assurance of campaign work and ensuring compliance with best practices. Additionally, you will serve facilitating effective communication on workload, client scope compliance, new initiatives, and processes. Collaboration with Integrated Planning teams is crucial to meet the needs of the business and drive success.
In this role, your goals will be:
3 Months:
- Manage media across multiple campaigns, ensuring flawless execution of clients’ media strategies.
- Collaborate with teams to execute campaigns and troubleshoot issues.
- Gain experience in Performance Media, Advertising, and client management.
- Develop familiarity with biddable media practices (paid search, programmatic, paid social).
- Apply industry best practices in media optimization, analytics, A/B testing, and data analysis.
6 Months:
- Take ownership of higher-level work streams such as new partner onboarding and FTC compliance.
- Share insights and progress updates with Media clients.
- Begin collaborating with the Direct Investment team to automate and improve business processes.
- Demonstrate strategic thinking in managing cross-functional teams and complex media strategies.
9 Months:
- Establish yourself as a key player in media management and strategy.
- Drive innovation and improvement initiatives across the business.
- Lead execution of complex media strategies and campaigns.
- Refine expertise in media optimization, data analysis, and process automation.
- Serve as a trusted advisor to internal stakeholders and external clients.
What your day job looks like at GroupM:
Plan Development and Recommendation Development
· Maintenance of tactical Media Plans
· Provide research and analysis to assist with various issues that arise in the execution of the tactical plan
· Pull research to support the development of media objectives, strategies, and tactics
· Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information
· Create and maintain flowcharts, update and maintain archives
· Take responsibility for partner relationship management
· Finalize RFP lists and work with the integrated Planning team to review all proposals.
· Ensure credit management and understanding and communication of IBM processes and guidelines.
Implementation and Optimization of Campaigns
· Stay updated on communications with the planning team, including buy authorizations, tracking reports, buy changes, creative specifications, etc.
· Manage and steward campaigns, including pacing.
· Collaborate with the Analytics/Research team on reporting and analysis.
· Generate optimization recommendations in partnership with Analytics/Research and planning teams.
· Implementing tracking tags and delivering ad assets to ensure accurate data collection and effective ad placement.
Finance Management
· Ensure accurate and timely approval of vendor invoices and reconciliation with Finance teams.
· Manage client financials, ensuring all process is up to date and budgets are actualized.
System and Tools:
· Maintain a strong familiarity, if not outright expertise, with Microsoft Excel, including pivot tables and macros
· Solid knowledge of search marketing tools, popular programmatic trading desks, tracking and tagging methods, and various analytic packages
Minimum qualifications:
· Minimum of two-three years’ experience in Digital Paid Media
· Bachelor’s degree in marketing or communications related discipline.
· Client management skills to interact with stakeholders at multiple levels in the media planning process
· Strong organizational skills with attention to detail
· Excellent problem-solving skills, and the ability to identify a problem and jump in to find a resolution
· Ability to pull key insights for clients on ways to improve campaigns
· Mindset towards process optimization, both through manual processes and through technology
· Ability to work on multiple projects, demonstrating a mature ability to handle many things at once under pressure
· Ability to work with Vendors to deliver a test and learn approaches.
· Team management skills to work well with teammates and confidence managing clients as well
· Confident with data analysis and insight (i.e. storytelling with data)
· Strong problem-solving skills; desire for improving how we do what we do
· Ability to work with tight deadlines and on multiple projects, demonstrating a mature ability to handle multiple things at once under pressure.
· Command of the Microsoft suite (excel and PPT in particular)
More About Our Company
We are a media services company that accelerates growth for our clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. We are part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.
At our company and GroupM, we are Open, Optimistic, and Extraordinary.
- Open: We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do.
- Optimistic: We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive.
- Extraordinary: We harness our shared capabilities to inspire transformational creativity and lead collectively to deliver a seamless client and colleague experience.
GroupM is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies, data solutions, and innovative practices, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
More About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry that is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multinational clients, renowned brands, and media owners. This makes GroupM Singapore the number one organization to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.