Biddable Search Manager
Description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Biddable Search Manager to join us.
In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
Reporting of the role
This role reports to the Head of Biddable Search
3 best things about the job:
- Get to work in a truly integrated team handling 360 aspects for a brand
- Will work closely with the leading publishers such as Google & Facebook
- Will be exposed to Programmatic
Measures of success –
In three months:
- Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Recommended and implemented best practice
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year.
Responsibilities of the role:
Strategy & Consulting:
- Diagnose a client’s current situation their objectives
- Develop Media proposals in line with client needs
- Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly
Operations & Delivery:
- Grow strong relationships with all relevant contacts client side including Senior Management
- Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines
- Ensure SEM efficiencies are made by the proper use of tools and integration
- Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives.
- Allocate clients budgets to maximise the client’s return on investment
- Constant focus and optimisation on improving performance based metrics such as CTR, Avg CPC, CPA, etc.
Business Growth and Development:
- Be competent in spotting and driving opportunities for existing clients
- Work with Senior Management on new business & award entries
- Manage revenue and finance process
- Work with Senior Management to address goals and KPIs
Process & Team Management:
- Be competent at keeping an internal WIP document up to date
- Ensure team members are completing work on time
- Ensure all SEM output is SOX compliant and timesheets are completed accurately
- Provide on the job training, coaching and mentoring to Search Executive/Assistant
- Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines
- Provide timely feedback to ensure all search deliverables are of a high-quality
- Assist in the recruitment of new Search Managers, Executives or Assistants
What you will need:
- Minimum 4 years of SEM experience, ideally with strong operational track record
- Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture.
- Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads
- Strategic knowledge and implementation of SEO tactics is added advantage
- Consultative skills with a passion of making the complex simple
- Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions)
- Account and team management experience
- A demonstrably high level of initiative and resourcefulness
- Excellent administrative and organisational skills, with strong presentation skills
- Attention to detail with high levels of accuracy
- Ability to cope with conflicting demands and to prioritise tasks
- Ability to support others in problem solving
- Google Analytics and AdWords Individual Qualifications
More about GroupM
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Thailand
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.