Mindshare Neo | Senior Executive - Media Operations

Performance Gurgaon, India


Description

Position at Mindshare

Senior Executive – Media Operations – Mindshare, India

Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr Executive to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

 

Reporting of the role

 

This role reports to the Manager – Media Operations , Mindshare – Neo

 

3 best things about the job:

  • Opinions and ideas are highly encouraged, and everyone has a voice. We are always open to new ways of thinking, especially those that will contribute to the overall success of Neo.
  • It’s a great work environment - You will collaborate with a group of quick-witted, humorous, diverse, and extremely dedicated co-workers and clients whom are all passionate about digital media.
  • It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We believe in the power of digital media to transform the way businesses and consumers can interact.

 

Measures of success –

In three months:

  • Gain an in-depth understanding of the ad operations
  • Be trained on the various platforms and tools
  • Contribute to the day-to-day operations of the team and take ownership of Campaign Initiations

In six months:

  • Manage and be responsible for all campaigns from start to completion
  • Master all aspects of the business including Billing Reporting and Insights as part of the overall campaign execution Get deep into the project and start working on modules adding value independently

In 12 months:

  • Be a trusted team member and support all activity
  • Test, learn, share, and seek different optimization tactics and knowledge share with the wider trading team

Responsibilities of the role:

  • Translate Media plan into Prisma line items.
  • Work closely with the Billing, Finance, and Vendor team to ensure smooth RO creation
  • Maintain Campaign Life Cycle Trackers
  • Assist the Client Services team in understanding and conveying Operational aspects of campaign inclusive of all technical aspects- tag, floodlights and page troubleshooting
  • Provide reports

 

What you will need:

  • Bachelor Degree in any subject/ B.Tech preferred.
  • Excellence in MS Excel
  • 2-4 years of experience in Ad Operations
  • Experience in a quantitative field, including: a DFA or ad servers reporting tools with tag implementation tools and analytics/reporting platform
  • Ideal candidate will have hands on experience working with Google Campaign Manager, Sizmek, Google Tag Manager
  • Brief understanding of Search Social and Programmatic tool.
  • Experience with Salesforce/Prisma preferred.

 

More about Mindshare

Mindshare neo is a digital-first global performance agency with 1200 employees across 21 worldwide offices. Our teams have deep expertise in performance marketing. We are focused on harnessing new media and technological capabilities to drive better results for our clients. We apply a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We are in a new era of horizontality and excited about the opportunity it presents for our clients and our people.

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

 

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

 

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at 
www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare