Mediacom | Digital Manager

Media Planning Singapore, Singapore


Position at GroupM

Digital Manager

One of our most diverse and progressive brands need a dedicated Digital Manager working alongside them to deliver world class work and operations across the Business Group.        

You will be expected to support existing clients in need of digital talent to help them shape their marketing and operational strategies as it relates to digital trends and technologies.  While most of your project involvement will be in support of marketing initiatives, it is expected that you will also play a role in discussions arounds digital infrastructure, CRM, emerging digital technologies and trends.

The successful candidate will have experience and comfort in dealing across orgs and markets, working to build consensus, establish transparency and consistency, and being sensitive to market and cultural nuances. 

Reporting of the role

This role reports into the Digital Director

3 best things about the job:

  • Our client loves new opportunities, so this role will suit someone who likes to explore new partnerships
  • The scale, support and resource of the region’s biggest group.  You will be supported by talented specialists in Data & Analytics, Digital Performance, Product Development and Strategy.
  • An opportunity to be entrepreneurial - we encourage our leaders to inspire new ways of working, to find new revenue streams and create new products for clients.

Measures of success

In three months:

  1. Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation
  2. Implementation of media plans across both traditional and digital channels
  3. Great understanding of your portfolio of clients

In six months:

  1. Be the person whom the client goes to for day-to-day activities
  2. Able to propose ideas and activities to answer identified challenges

In twelve months:

  • Assist in leading projects/new campaigns and/or channels (identify need, formulate idea into plan, set the scope and present to the Director)

Responsibilities of the role

Client Service:

  • Be the key digital contact for our clients, actively engage and build client strong relationships – become indispensable. 
  • Have ownership & accountability for the end-to-end digital product including implementation
  • Work with the local media & marketing teams to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.

Operational Excellence:

  • Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customer’s base. Develop effective strategies and channel mixes to maintain these objectives.
  • Continuously monitor, analyze, and act on data to drive conversion improvements across all aspects of the sales funnel - from channel optimization to marketing messaging, and conversion rates. Furthermore, set up automated reports and measurement tools that allow result tracking at scale.
  • Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with

 Digital Leadership:

  • Lead and inspire the team & wider agency digital approach
  • Work with the horizontal specialist teams in Data, Product and strategy and bring in the right talent to meet the clients’ changing needs
  • Develop the digital and data specialists within your team to ensure they have the very best opportunities to grow and identify any specialist training and development needs

What you will need

  • A solid knowledge of digital media, adtech, martech and data platforms
  • Minimum 5 years’ experience leading Digital Marketing at scale in a high-growth mobile technology environment with a solid team management experience
  • A track record of delivering exceptional digital work for clients or as a client
  • Proven experience within the APAC region and intimate market knowledge
  • Strong analytical skills and data-driven thinking
  • Excellent knowledge of 1st / 2nd / 3rd party data - how each should be applied and connected to provide customer driven marketing solutions 
  • Demonstrable experience in designing and implementing successful digital marketing campaigns.
  • Experienced managing timelines and budgets.
  • Understanding of new age digital ecosystem with focus on programmatic, data-based media approach, integrated digital management

More about Mediacom

Welcome innovators, initiative takers and instigators. 

Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet. But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed. And its why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.

We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations. Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.

Welcome to MediaCom.

More about GroupM

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.