Mindshare | Digital Director / Associate Director

Performance Manila, Philippines


Description

Position at Mindshare

REPORTING OF THE ROLE
This role reports to the Managing Director

BEST THINGS ABOUT THE JOB

  1. This position affords the opportunity to work for a globally networked client which uses a very robust proprietary marketing-oriented planning framework.
  2. This client is a leading innovator in the industry and thirsty for market-first innovations.
  3. Ability to further your career in markets other than Philippines.

MEASURES OF SUCCESS

In 3 months you would have:
  • Become familiar with all relevant media and finance systems, and the team processes
  • Provided support to the team as well as build knowledge of the media and search landscape
  • Started to build relationships with the key decision makers within the client and agency organizations

In 6 months you would have:
  • Experience in practice of the Mindshare media tools
  • Master client reporting and tracking of booked media

In 12 months you would have:
  • Confidence and precision in updating media schedules
  • An understanding of how to construct a media campaign.
  • Be the person whom the client goes to for day- to-day activities. Able to propose ideas and activities to answer identified challenges.

RESPONSIBILITIES OF THE ROLE

  • CAMPAIGNS: Search planning and buying for total Unilever
  • CLIENT RELATIONS: Build and develop solid and influential relationships with your client. Develop a deep understanding of your client's category to have an enhanced understanding of their communication needs
  • INTERNAL RELATIONS: Work in partnership with internal strategists and specialist departments to create market leading work
  • PERSONAL DEVELOPMENT: Take the time to learn about your colleagues discipline and educate yourself across the best practice in offline media, as well as a broader understanding of the overall media landscape.

WHAT YOU WILL NEED:
  • Bachelor’s degree in Advertising, Communication Arts, Communication Research, Communication Technology, and Integrated Marketing.
  • At least 8 years experience in strategy, set-up, and optimization of search engine marketing campaigns
  • Media agency experience optional but working knowledge of media planning is a plus.
  • Demonstrate in-depth knowledge on search engine marketing. Onretailer search experience is a plus.
  • Excellent communication, partner and client relationship skills
  • Strong analytical and number skills
  • Passion for media
  • Good understanding of media channels, both digital and traditional
  • Ability to make an impact!


ABOUT MINDSHARE

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare_China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare. .


PHILIPPINES MARKET OVERVIEW

In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth.

It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 108m and where the internet penetration is predicted to hit 50% in 2017,  coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential