WaveMaker | Business Director, Strategy

Comms/Strategic Planning Shanghai, China


Description

Position at Wavemaker

Wavemaker China

Overview of job
WAVEMAKER China is and exciting new agency proposition; bound together by our purchase journey obsession, we help clients translate audience insights and behaviors into smart decisions today for a prosperous tomorrow. We need a passionate, self-motivated strategic leader to drive integrated planning for some of our key clients in China.  You will be working with iconic brands across categories such as consumer goods, health & pharmaceutical.

As Strategy Director, you are responsible for championing and leading our strategic output, internally, with our clients and within the industry.  You will partner with our client leaders, supported by our other specialists, developing strategies through our ‘Rapid Growth Planning’ operating system, designed to help our clients leverage media, content & technology to drive business growth.

Your role will be a critical part of the strategy team, with responsibility for contributing to our thought leadership output, as well as leading our strategic response on new business pitches.  You will work collaboratively with our client and specialist teams, especially consumer insight, analytics and content experts, to develop a seamlessly integrated output for our clients.

 

Reporting of the role

This role reports to Head of Strategy, WAVEMAKER China.

3 best things about the job:

  1. Be a part of our strategist community. Working with – and learning from - a wide variety of people from WAVEMAKER, client and agency partners
  2. Formal training on WAVEMAKER & GroupM’s planning, data and insights tools – including a 4-day immersion into Rapid Growth Planning
  3. Committed to personal development with development program, designed to stretch and develop your skills

Measures of success

In three months:

  • Learn about Rapid Growth Planning and utilising proprietary tools to answer client’s briefs
  • Maintain a deep understanding of business, target audiences and wider communications environment
  • Leading the development of strategic responses for your clients, across different categories
  • Work closely with specialist from insight, data, content and performance to deliver strategic responses

In six months:

  • Drive integration between Owned, Earned & Paid Media across all briefs including annual planning and campaign
  • Able to lead strategic discussion with senior clients on key business challenges
  • Lead in strategic thinking, ideation and innovation while collaborating with internal and external parties

In 12 months:

  • Able to package strategic frameworks and engagement ideas for client presentation
  • Assist Head of Strategy in crafting thought leadership pieces and compelling strategies
  • Assist Head of Strategy to facilitate training, internal and external workshops

 

Responsibilities of the role:

  • Driving our integrated planning responses for key clients, founded in great consumer insight and delivering transformational ideas
  • Leading the strategic response, often as a part of a multi-agency team, including working effectively with planners from other agencies & disciplines
  • Championing Rapid Growth Planning, WAVEMAKER’s integrated planning process, and putting purchase journey thinking at the heart of our work
  • Leading our strategic response for key new business pitches
  • Coaching strategic planning teams to deliver great integrated planning responses
  • Driving innovation and relevant technology adoption, particularly coming through audience planning analysis
  • Securing trusted advisor status with our key clients
  • With client leads, contributing to client growth plans, in order to drive client growth
  • Developing effective working relationships with leaders across clients, consumer insight, analytics and content specialisms
  • Being a key part of the WAVEMAKER China strategic community, contributing thinking, support and helping build a motivated team
  • Driving quality of agency output outside of day to day planning responses through white papers, award entries and thought leadership projects

 

What you will need:

  • Driving our integrated planning responses for key clients, founded in great consumer insight and delivering transformational ideas
  • Leading the strategic response, often as a part of a multi-agency team, including working effectively with planners from other agencies & disciplines
  • Championing Rapid Growth Planning, WAVEMAKER’s integrated planning process, and putting purchase journey thinking at the heart of our work
  • Leading our strategic response for key new business pitches
  • Coaching strategic planning teams to deliver great integrated planning responses
  • Driving innovation and relevant technology adoption, particularly coming through audience planning analysis
  • Securing trusted advisor status with our key clients
  • With client leads, contributing to client growth plans, in order to drive client growth
  • Developing effective working relationships with leaders across clients, consumer insight, analytics and content specialisms
  • Being a key part of the WAVEMAKER China strategic community, contributing thinking, support and helping build a motivated team
  • Driving quality of agency output outside of day to day planning responses through white papers, award entries and thought leadership projects
  • Bilingual with both written & verbal communication skills in Mandarin/Chinese & English

 

About Wavemaker

Wavemaker is a new kind of global agency delivering transformative solutions through media, content and technology for some of the world’s biggest brands. We have an unrivalled collection of purchase journey data, over 500.000 journeys across 40 markets and 80 categories, and deploy our purchase journey expertise to spot opportunities and problems at every stage of the customer cycle, and turn both into growth. Our 8,600 Wavemakers in 90 countries are diverse, integrated and leading-edge, from trading specialists to data scientists, ecomms experts to award-winning content creators. In China, we have 900 staff in 5 offices, with a client portfolio including Huawei, Daimler, Danone, CHANEL, Pfizer and Xiaohongshu.

Our mission is ‘Let’s make the Future’ – at a time when market and customer behaviour is disrupted 24/7, we never stop evolving to help clients succeed. We are a part of GroupM, WPP’s global media investment management company. For more, see www.wavemakerglobal.com

 

About GroupM

GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.

 Discover more about GroupM at www.groupm.com.

Follow @GroupMWorldwide on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm