GroupM - Choreograph || Ass. Director Product

Data, Analytics & Insight Gurgaon, India


Position at GroupM Services

Director, Product Strategy, India


We create the data products & technology that make advertising work better for people. Choreograph, an affiliate of GroupM, is a global data products and technology company, purpose-built for an era that demands a new approach to data management, usage, and brand growth.

Data is the fuel that powers growth. The companies who best leverage data are creating unbeatable advantages over their competitors while simultaneously connecting with customers more effectively. Our goal is to help future-focused businesses use their data in ways that meet savvy customers’ expectations while building trust and understanding.

We are over 700 strong in 17 markets around the world and we offer a modular product suite, empowering marketers to drive sustainable, data-enabled growth.


We are seeking someone with the skill to lead a team through the ambiguity that comes in our business and the passion to rollout our data & identity products in India.


  • Develop deep technical understanding of Choreograph product suite
  • Serve as SME that works with the global product teams to bring the product stack to India
  • Manage the localized product rollouts in a timely fashion from build to Alpha, and Beta phases, and finally Go-live
  • Continue to engage with the key stakeholders from media agency and client to collect feedback and gather requirements for continuous product improvement and development
  • Ability to story tell and create a persuasive story to stitch together our product capabilities & offerings to address specific client objectives & requirements
  • Ability to tailor our approach to your audience, traversing multiple types of clients to customize how we discuss our products and product configurations to maximize our potential impact
  • Collect market level insights through consultation and sales conversations
  • Build a strategic group to advise on data possibilities for India what’s capable based on product and privacy guidelines
  • Lead a broad range of data strategy engagements
  • Engage with high-profile customers and connect their strategic business goals to Choreograph’s product suite


  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
  • OR equivalent professional work experience
  • Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
  • Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
  • Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
  • A passion for strategic omni-channel marketing and advertising
  • Proven communication, leadership, and persuasion skills
  • Outstanding writing, presentation, and overall communication skills
  • Success managing a direct report


  • MBA or other advanced degree
  • Hands on media planning and/or buying experience
  • Experience in mar-tech and/or ad-tech space preferable


  • Detail-oriented
  • Curious problem solver
  • Analytical thinker
  • Proactive and self-driven

Choreograph™ is WPP’s global data products and technology company fueling growth for the world’s most admired brands. Discover more about Choreograph at Choreograph is committed to building a team that represents a variety of backgrounds, perspectives and skill.  Our work is enhanced through inclusivity. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.